Westex is introducing a significant update to its carpet portfolio, bringing together fresh new colourways, proven performance and exciting new ranges designed to give customers even more choice.
At the heart of the update are two of Westex’s biggest and best-performing ranges – Ultima Twist and Westend Velvet. For the first time since 2018, their colour palettes are being refreshed. The company is renewing one third of the colours across Ultima Twist and Westend Velvet with 68 new colourways in total. This isn’t simply a cosmetic update. Westex has looked at colour performance, current interior trends and the evolving needs of the market to create palettes that feel relevant today while providing a strong foundation for the years ahead. The result balances proven customer favourites with fresh, contemporary shades – helping retailers offer the right choice with confidence.
Alongside the refreshed palettes, the company is expanding its offer with Evoke – a brand-new range manufactured in the UK using Velvetex fibre. Available in 14 carefully selected colours, Evoke combines a contemporary palette with high durability, making it a versatile addition to our synthetic carpet collection. Existing accounts with an Elysian unit will automatically receive an update pack, making it easy to introduce Evoke to the shop floor.
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