Cormar Carpets arrived at this year’s Flooring Show in Harrogate with a significant new addition to its product portfolio, introducing Aurora, a deep pile, soft-feel polyester carpet range that marks a significant development in the company’s approach to both yarn and backing technology.
The new range represents Cormar’s first move into polyester for some time, responding to growing demand from customers for a carpet that combines an exceptionally soft feel with a luxurious, deep pile. Manufactured using a 10th-gauge construction, in a high stitch rate and high pile height construction, Aurora combines a luxurious feel with the practical performance required for busy modern homes.
The launch builds on Cormar’s expertise in soft-feel carpets, being the pioneer with the introduction of its Sensation range in 2012, which helped set a new standard for polypropylene flooring. Aurora represents the next step in this development, further strengthening the company’s product offering.
Aurora is also Cormar’s first range to feature the new Pro-Flex fleece backing, a soft, flexible secondary backing designed for quicker, more efficient installation. Offering greater flexibility and ease of handling, the new backing provides greater flexibility, better manoeuvrability and a more practical solution for fitters.
The company was also delighted to receive a Flooring Innovation Gold Award for its Trade Portal. First launched back in 2011, the Portal has continued to go from strength to strength, with more than 70% of customers now using it to place orders, check stock, pay invoices and statements, and access a wide range of other services.
Colour was another key focus on the stand, with Cormar highlighting the growing preference for warmer, more neutral tones. Reflecting wider trends in home interiors, the shift towards versatile, timeless shades is influencing the company’s latest colour palettes, with beige and natural tones becoming increasingly popular.
The stand also provided an opportunity to discuss the company’s established collections, including Trilogy, which was also recognised in the Natural Carpet category of the Flooring Innovation Awards, offering three popular loop pile designs to create a ‘must have’ range of options to carpet stylish home interiors.
Alongside its product development, Cormar continues to place a strong emphasis on supporting independent retailers and contractors, with reliability, convenience and customer service central to its approach. In addition to its established distribution network, Cormar offers a next day, nationwide collection centre network for its trade customers – remaining committed to making it easier for retailers to do business.
For independent retailers operating in a competitive market, dependable delivery and straightforward ordering can be just as important as the products themselves. At Harrogate, Cormar demonstrated how its latest innovations and established service infrastructure work together to support its retail partners, with Aurora providing a luxurious new addition to the company’s offering.
www.cormarcarpets.co.uk
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