Victoria Carpets & Design Floors returned to The Flooring Show in Harrogate with a host of new product developments, refreshed bestsellers and plenty to celebrate.
For Victoria Carpets, the show provided the first look at three updates to the EasiCare family: Freedom Xtra, Heartlands and Ultimate Impressions. The focus has been on evolving proven favourites for today’s interiors, introducing updated colour palettes that reflect the warmer, softer direction currently shaping today’s homes.
Freedom Xtra offers 12 colours, is manufactured from 100% polypropylene and carries a 10-year wear warranty. Heartlands, also available in 12 colours and made from 100% polypropylene, offers a 16-year wear warranty, while Ultimate Impressions sees one of Victoria’s established bestselling ranges given a fresh new look. Its refreshed bank of 16 colours combines contemporary soft neutrals with warmer, highly liveable tones, supported by a 15-year wear warranty.
All three collections sit within Victoria’s EasiCare family and feature Flexi-Fit fleece backing, combining everyday practicality with comfort and ease of installation. Together, the launches demonstrate Victoria’s continued approach of building on products retailers and consumers already know and trust, while ensuring colour and styling remain relevant to changing interior trends.
There was plenty new to see from Victoria Design Floors too. The brand showcased the latest addition to its Universal Thirty collection with Universal Thirty Herringbone, bringing the enduring appeal of herringbone to a highly accessible LVT offer. Available in six versatile wood designs, the collection features a 0.30mm wear layer and gives customers the choice of both click and dryback formats, making it a flexible option for a wide range of projects.
The Universal Design collection also received an update, with four new parquet colours joining the range. Featuring a 0.55mm wear layer and registered embossing, the collection combines authentic wood detailing with the durability and practicality expected from contemporary LVT. The new designs can be seen in the latest edition of the Victoria Design Floors brochure, which also launched at the show and features the full LVT and Engineered Wood collections, alongside room inspiration, laying patterns, design strips and practical guidance to help customers choose the right floor for their home.
Product may have been at the heart of the stand, but presentation was equally important. Victoria Carpets, Victoria Design Floors and Hugh Mackay were brought together within a carefully considered space designed to demonstrate the individual character of each brand while creating a strong, cohesive overall presence. From inspirational room imagery and flooring displays to distinctive product storytelling, the stand provided retailers with plenty to explore throughout the show.
Harrogate also gave the team another reason to celebrate, with Home by Victoria & Hugh receiving the Marketing Gold Award. Created to inspire consumers while giving retailers a useful sales and engagement tool, the magazine brings together flooring, interiors, trends and lifestyle content in a more editorial approach to flooring communication.
With established favourites refreshed, new hard-flooring designs introduced and an award-winning marketing platform continuing to develop, Harrogate offered a strong snapshot of what comes next for Victoria Carpets & Design Floors.
www.victoriacarpets.com
Please click to view more articles about
Flooring Focus