Causeway Carpets used The Flooring Show to unveil a bold brand identity, as well as tell the story of Fibre to Floor for its ranges of wool and soft-touch polyester.
Causeway Carpets arrived at The Flooring Show ready to show how Fibre to Floor is the secret to the quality and accessibility of its wool and soft-touch polyester ranges. In a new identity that brings its displays and point of sale a premium look, the brand showed the country’s independent retailers just how it can bring stores a unique range of carpets that deliver something different.
Richard Moore is commercial director for Causeway Carpets: “We were delighted with the response to our new brand at this year’s show. The new look Causeway Carpets is here to offer retailers something different. As part of Lusotufo, our ‘fibre to floor’ manufacturing brings excellence and allows us to keep an exacting eye on quality at every part of the carpet making process.”
Alongside unreleased developments and test samples to gather feedback on upcoming products, Causeway Carpets also used The Flooring Show to present its Endura, Natura and Luxura collections on their new display units. Now in a coordinated blue finish, these new displays will elevate the brand’s positioning in store. Causeway Carpets has also introduced a mini lectern, which is created for retailers wanting to take the first steps with the company. The lecterns set new standards for clarity, design, and in-store impact, supporting retailers with class-leading tools that drive sales.
01388 737622 . sales@causewaycarpets.com . www.causewaycarpets.com
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