When it comes to underlay, floorwise has you covered. With so many options – material, density, thickness, comfort, recovery and more – finding the right underlay can be a minefield. It can leave your customers confused and missing out on the ideal underlay, and see you frustrated and losing valuable additional income.
Yet when you make floorwise your underlay of choice all the confusion and frustration is left behind. With a comprehensive range for any situation and marketing materials that make everything crystal clear, floorwise is the easy way to finding the ideal underlay for every customer.
Across luxurious memory foam with the new Lumiere collection to a comprehensive assortment of PU foam underlays for domestic and commercial installations, felt, rubber, wood and laminate underlays, and underfloor heating options, as well as the Feel the Difference premium range; floorwise has everyone’s underlay need covered.
Richard Bailey, Managing Director, floorwise, says: “We’re one of the UK’s biggest underlay brands with one of the biggest advantages – the buying power and freedom to specify unique underlays from the world’s best manufacturers to make sure we deliver customers quality and value in every roll.”
floorwise has developed marketing materials that make choosing the right underlay from its extensive range easy for everyone. Nowhere is this better shown than in the PU foam collection. With 31 different options, there’s an impressive choice made easy through a range of densities, comfort and durability scales and the bouncebackability rating.
This clear and simple ratings system is at the core of floorwise’s PU foam collection and appears widely on sampling and literature, making it a consistent feature that’s easy for consumers to understand and which lets them make a selection based on the level of durability, comfort and long-term performance they need. The star ratings (one to six) are employed for all densities, from the affordable Medium Density Plus up to Mega Density Plus available in the new PowerForce contract-ready underlays.
“We’ve found a way to make it easy for you to help customers choose the right underlay and this can make a difference in converting them to a better-quality product and bringing you valuable additional income along with it. When it comes to underlay, we really do have everyone covered,” concludes Richard.
01509 673974
wiseup@floorwise.co.uk
www.floorwise.co.uk
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