Axminster Carpets was delighted to preview exciting new collaborations at the INDX Flooring Show on 10th May, created in partnership with renowned British heritage brands Sanderson and Morris & Co.
Retailers attending the show were among the first to see the forthcoming collections, each bringing together iconic design heritage with Axminster Carpets’ renowned weaving expertise and commitment to craftsmanship.
The Sanderson collaboration celebrates the brand’s timeless elegance and signature aesthetic, drawing inspiration from its extensive archive of classic florals, delicate botanicals, and refined decorative patterns. Reimagined for flooring, the collection combines soft, sophisticated colour palettes with beautifully detailed designs suited to both traditional and contemporary interiors.
Alongside this, the Morris & Co. collaboration pays homage to the enduring legacy of William Morris, featuring bold, artistic patterns inspired by the brand’s most recognisable archive designs. Rich in heritage and character, the collection brings together intricate detailing, heritage craftsmanship, and statement design to create distinctive flooring with strong visual impact.
The preview at INDX Flooring Show offered retailers an exclusive opportunity to explore the direction of both collections ahead of their official introduction, while gaining insight into the inspiration, design development, and craftsmanship behind each partnership.
With a shared commitment to British design, quality, and timeless interiors, the collaborations reflect a natural synergy between these iconic brands and promise to deliver elegant and distinctive flooring collections for the retail market.
Axminster Carpets also showcased new colourways for established ranges including Simply Natural.
www.axminster-carpets.co.uk
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