Carpet as a canvas
The floor is often one of the largest uninterrupted surfaces within a hospitality space, making it a fantastic canvas for creativity. Carpet can do much more than provide a practical foundation; through colour, pattern and texture, it can immediately establish the atmosphere and personality of a room. For hospitality groups, this creates an opportunity to make a strong first impression and give each space a sense of individuality.
Creating a sense of place
Bespoke carpet can be a wonderful way for hospitality brands to bring their story into the interior. Pattern and colour can reference a building’s heritage, its location or the character of the brand, creating a scheme that feels considered and distinctive. By working with interior designers and architects at the start of a project, the floor becomes an integral part of the story a guest experiences as they move through the space.
Pattern with purpose
Another of the benefits to bespoke carpets in hospitality spaces is that it can be a useful tool to help define different areas of an open-plan space. By introducing contrasting patterns, you can create a sense of separation between zones whilst maintaining the overall scheme of the room. This is particularly effective when defining lounges and reading nooks, and even in entryways and lobbies, adding depth and interest without overwhelming the space.
Design from the floor up
We always recommend considering carpet early in the design process and styling from the floor up. Carpet often provides the starting point for a colour palette, with fabrics, furnishings and accessories picking up on tones or details within the design. This approach helps to create a more cohesive space with the flooring considered as an integral part of the overall design scheme.
Beauty meets performance
Of course, in hospitality, design needs to work seamlessly alongside performance. Such spaces experience high footfall, so choosing a durable material is just as important as getting the aesthetic right. Wool is particularly well suited, thanks to its natural resilience and elasticity, while also bringing softness and warmth underfoot whist reducing noise in a commercial space. This combination of beauty and performance is what makes carpet such a valuable tool in hospitality design as it can tell a story and create atmosphere, while still standing up to the demands of everyday use.