Alternative Flooring has introduced three new wool collections, celebrating the craftsmanship and natural beauty of this versatile fibre. Wool Connection celebrates the enduring craft of textile weaving. The new handwoven collection features four distinctive patterns – Willow, Reed, Field and Furrow – each available in three nature-inspired colourways: Forest, Sky and Earth. From the timeless plaid of Field to the subtle tonal stripe of Reed, each design showcases the beauty of wool through texture and pattern, celebrating the skill and artistry behind traditional weaving techniques.
Wool Hush and Wool Calm are new tufted loop carpets crafted from 100% wool fibre, designed in response to the growing demand for calmer, more restorative interiors. Harnessing wool’s natural warmth, softness and acoustic benefits, the collections create spaces that feel balanced, comfortable and inviting, adding peace and tranquillity. Each collection features seven carefully curated colours, with every shade named after UK meadows, reinforcing the connection between nature, wellbeing and interior design.
All three collections are treated to be moth-resistant, helping to maintain their appearance and longevity over time.
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