Velvet Ca-rPET: Alternative Flooring blends luxury and sustainability in new recycled collection

ALTERNATIVE Flooring says it continues to lead the way when it comes to combining sustainable innovation with high-end design in textile floorcoverings. Following the ‘continued success of its bestselling Anywhere Ca-rPET range, the sustainable flooring brand is back with a plush new addition: Velvet Ca-rPET’.

Gemma Haynes, business development manager says, ‘Launching this June, the new collection offers a sophisticated and plush addition to the Ca-rPET family. Made entirely from post-consumer plastic bottles and manufactured on machines powered by renewable energy sources such as wind and solar, this new range triumphs both beautiful design and sustainable production. This latest innovation demonstrates Alternative Flooring’s commitment to eco-conscious manufacturing, says Gemma.

‘Soft underfoot with a beautifully smooth and irresistibly soft texture, Velvet Ca-rPET is designed to withstand everyday living – delivering comfort without compromise. Perfectly suited for residential interiors, Build to Rent developments and high-traffic contract projects, this collection adds a luxurious finishing touch while meeting the practical needs of modern lifestyles.

‘Available in 10 versatile colours inspired by Italian cities – from urban greys to earthy neutrals, the palette pays homage to the textured charm of cobbled streets and centuries-old architecture.
‘Created to withstand everyday wear-and-tear, the high-performing fibre made from post-consumer bottles and made into sumptuously soft yarn ensures it offers exceptional durability, stain resistance, and a premium feel – making it ideal for busy households, new builds, or renovations where long-term performance matters.

‘Each square metre of carpet is made from approximately 50 recycled plastic bottles, which are collected, sorted, cleaned, and spun into a high-performance yarn. It’s a process powered by renewable energy and underpinned by a mission to turn everyday waste into beautiful flooring. By choosing Velvet Ca-rPET, customers can enjoy luxurious interiors while actively supporting the reduction of plastic waste.’

Continues Gemma, ‘This new and exciting launch for Alternative Flooring marks an exciting chapter for the brand, reaffirming their position as leaders within eco-friendly flooring. The new plush addition to the Ca-rPET collection proves you don’t have to choose between style and sustainability – you really can have it all, underfoot.’
interiors@alternativeflooring.co.uk
www.alternativeflooring.com