Right royal celebration of wool – Victoria Carpets

Victoria is a company at the centre of the buoyant market for quality wool carpets right now and has great ambitions to build on their strength and reputation in the sector.

Victoria has “high hopes” for one of its latest showcase launches in wool, Tudor Co-ordinates, which rolls out to retailers this month featuring 20 plain and 4 stripes in a smart loop pile range. Based on the best selling colours of the popular Tudor Twist range, the coordination is sophisticated with neutral, pastel shades – described as "very wearable" by Victoria.

"Wool is certainly coming back strongly with the consumer,”
says sales director James Caldwell.
“We have a lot coming through in the months ahead to meet
that demand and we’re going for growth."

Also on show were important updates to the best–selling Strathmore Berber with the introduction of a meltbond construction to give a more precise finish to the rustic appearance across the range’s 12 colours.

There are also new options for Victoria’s man-made collections with the launch of EasiCare Vision – a heathered heavyweight in a spectrum of colours made from 9 shades using a tri-colour yarn. This is a substantial carpet, weighing in at 97oz on a 6-ply yarn.

Victoria has also increased the flexibility of its attractive wall display system by introducing a new double unit in addition to the current triples

This gives some additional fl exibility in the confi gurations retailers can

deploy in store as well as the opportunity to pair up two ranges on one

stand where appropriate.

Mosaic of the monarch

As a Royal warrant holder, Victoria was keen to honour the occasion of the coronation of King Charles and did so with a stunning mosaic made from 3,000 carpet pieces – turn to page 23 in June 2023 issue

for details.

T 01562 749300     www.victoriacarpets.com