Compared to the same period leading up to July 2023, turnover was up 7.5% to £44,205331, which Jason Maguire Jnr, the company’s Director, explained as a result of Kellars’ “investment into more presence in the market place,” in the form of more sales team members, along with stands, sampling and new products.
Profit before tax rose from £272m in the previous period to £1.18m in the year to July 2024, with gross profit margin also growing from 27.9% to 34.4%. In the strategic report, Maguire said: “It cannot be underestimated how much of a great achievement it is for Kellars to achieve this level of growth in both Gross margin, Sales & Profitability in such challenging market conditions due to the cost of living crisis and therefore reduced consumer spending. It sets us up to reap further benefits of this success for years to come and shows we are taking market share with our growth.