Refined approach to heathers – Cavalier Carpets
July 7, 2022
Cavalier Carpets arrived in Solihull in their strong new “family values” branding which has been very well received in the market since its launch at the end of last year – helping establish the company as a main player in affordable quality.
Cavalier has had huge success with its highly popular Pennine Heathers range which has become a safe bestseller for retailers. Building on the strength, the company has created a premium version called Snowdon, to be launched in Q3.
The name Snowdon implies whiteness and hints at the clean, white new Zealand wool which is the starting point for this impressive new collection that sets itself apart with clean, modern colours which have been very carefully chosen.
“This is a refined heather twist where we have increased
the weight but not the pile height to give a dense, fine finish,”
says Hans Lowe of Cavalier, “Retailers who like wool
will really like this carpet.”
Cavalier was also taking soundings at the show for additional options in polyester following the successful launch just before the pandemic of Silken, a beautifully soft high quality two-ply twist so expect to see more news at Harrogate about this increasingly popular fibre.
T 01254 268 000 www.cavaliercarpets.co.uk
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