One of Ireland’s leading flooring and home retailers, Des Kelly Interiors, has invested in a one of a kind Quick-Step ‘shop-in-shop’ concept to fully showcase the design and quality of the brand’s wood, laminate and vinyl floors.
With stores across Ireland, Des Kelly Interiors is one of the country’s leading home and flooring retailers, selling a wide range of beds and mattresses, carpet, furniture, rugs and flooring.
Recently, the retailer’s flagship store in Dublin, where it began more than 50 years ago, has become the home of a bespoke Quick-Step ‘shop in shop’ concept. The concept lets Des Kelly Interiors’ customers choose from Quick-Step’s wide range of waterproof wood, laminate and vinyl floors that bring quality and peace of mind in every home. With an interactive room visualiser, laid floors from all categories, floor to ceiling sample boards, real-life scratch and waterproof ‘test labs’ and consultation desks; the concept immerses customers in reasons to buy Quick-Step flooring.
Gerardo Kelly, owner, Des Kelly Interiors, explains more: “We truly believe in the quality of the brands we sell and trust in every day. It’s how we’ve remained successful, maintained an excellent reputation and built a loyal, returning customer base. Quick-Step is one of the most well-known names in flooring and rightly so, it has invested heavily in innovation to make sure that its products are among the best in the world.”
Niall Cassidy, Retail Manager, Unilin Flooring UK & Ireland, says: “Developing this shop-in-shop concept with Des Kelly Interiors shows the potential for retailers looking to capitalise on the Quick-Step brand.”
www.quick-step.co.uk
Please click to view more articles about
> Quick-Step <