Pattern for the 2020s – Adam Carpets
Plain or pattern? One Kidderminster company has quietly captured the high ground in both styles with an uncompromising approach to quality, colour and contemporary trends.
Undoubtedly Adam carpets has an impeccable reputation in exemplary plain twist – ranges such as Fine Worcester Twist, Castlemead and Inspirations set a high bar for quality in the sector.
But at the moment it’s their attention to detail in smart, modern patterned carpet with wide appeal that is catching the eye of discerning retailers and consumers.
Recent years have brought us the zippy stripes of Panache, the tekkie herringbone of Flare and the distinctive diamonds of Deco Design. Innovative but hugely acceptable modern patterns.
Now it’s the turn of Geometrics, an impressive collection of four designs varying from discrete textures to bold statement styles – any of which might be a “must have” choice for a contemporary consumer.
Geometrics had a sneak preview at Harrogate last year and has now been refined still further, ready for its launch right now.
"We have been working intensely for two years, talking to retailers
to find out what they want and what might work best,”
says company MD Chris Adam.
“One amazing thing was we found many people had never lived
in a house with a patterned carpet and have never bought a patterned carpet. We must change that!
The four styles are the organic curves of Cascade, the playful lines of Nexus, a 3D retro Parquet and the vintage, abstract micro pattern of Enigma. And because this is Adam Carpets, the thoughtful choice of bold colours is exceptional.
A stylish new POS unit presents them all to great effect with roomset imagery for all. “Put this in the window and I’m guaranteeing a reaction,”
says Chris Adam.
Retailers who buy the £399 lectern get a 15% discount on their Geometric carpet orders.
The carpet’s credentials are impeccable – a 2-ply 80/20 with nylon, and the wool is premium Platinum-accredited fibre and treated for insect resistance.
All designed, dyed, machine-made and hand finished in Kidderminster and available in 4 and 5m. What’s not to like?
T 01562 829966 www.adamcarpets.co.uk
