One source brand boost for Furlong

December 20, 2021

Furlong Flooring has launched a streamlined brand with its extensive portfolio brought under one roof - retiring heritage brands such as Regency, Carefree, Natural Solutions and Design Elements.


These brands have been around for a considerable time and are well recognised by retailers and the wider industry, but now Furlong has decided its time to strengthen its overall presence in the marketplace with one clear brand offer.


Over the past two years, Furlong has updated its logo and used the strapline ‘First choice flooring for every room’. The company has also won awards for its new eye-catching point-of-sale stands, and were delighted by the response to its new 36-page brochure, which covers the entire flooring collections.
“Our customers are already telling us that they love our streamlined brand with all our flooring options now available under one roof.” 

Now it’s time to bring retailers and customers to up to date. From 2022, Furlong’s heritage brands, including the Carefree logo, will no longer be referenced on social media, trade articles, customer websites or other legacy digital outlets.


“We’re already getting great feedback from our retailers who recognise the Regency values and service now available across all solid flooring and carpet ranges, with the added simplicity of one rep, one account and
one location for all their needs,” said Ian Collacott, Furlong Flooring’s Sales Director.


“Our customers are already telling us that they – and their own customers – love our streamlined brand, our clear product offering and our attention to detail, with all our flooring options now available under one roof.” 
“It’s driving significant market impact for us and with more new product launches coming in 2022, we are fully committed to our One Home strategy,” he said.

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