Showing the latest designs to be welcomed into the Ecorugs collection for the first time in the UK, Louis De Poortere used the INDX National Flooring Show to promote its recyclable rug collection.
Just two years since its launch, Louis De Poortere’s Ecorugs collection is a multiple award-winner and stands out in the industry for its thoughtful approach to circular rug production. With everything, even the label, made from 100% polyester, Ecorugs can be recycled into a new Ecorug through the free-to-consumer Take Care Program. And with all new Ecorugs now made from 40% recycled materials – up from 20% in 2024 – the manufacturer is well on its way to more sustainable circular production.
Louis De Poortere brought along its newest Ecorugs designs to this May’s INDX National Flooring Show. Suzani, Tabriz, Kasak, Antalia designs in the hugely popular Antiquarian line, Sol and Virgin Land in Mad Men, Berber in Structures and Ribbon in Craft; these new designs were all well received by visitors.
“Ecorugs has established itself very quickly and we’re seeing traction in the market,” said Alan Russell, sales director, Louis De Poortere. “With PwC reporting that 46% of consumers are already buying more sustainable products, we’re only expecting the collection’s popularity to grow. But of course, when it comes to decorating the home, the design also has to be right, so we’re delighted that these new styles went down well with retailers.”
Louis De Poortere showed its brand-new wilton collection, Les Blancs Structurés, for the very first time. This minimalist design comes in stunning geometric textures in the purity of white to enhance even the most prestigious of interiors. Visiting retailers also got the chance to see
highlights from the Monochromes collection, as well as the Richelieu family including popular wool-rich Richelieu Classic bespoke runner programme. This offers over 20,000 possible design combinations in five widths from lengths of just 10 metres.