QUICK-STEP will inspire visitors at FFD with what it describes as an immersive audio visual experience exploring its latest flooring innovations.
FFD sees the region’s many flooring manufacturers open their doors for a fascinating behind the scenes glimpse into creating some of the world’s best floors.
Says Quick-Step: ‘Renowned for its passion for design and innovation that has seen it at the forefront of the industry for more than 30 years, Quick-Step will use FFD as a chance to immerse visitors in the story behind its latest leading edge floors. Stepping into its impressive Waregem headquarters, visitors will be immersed into a multi-sensory encounter showcasing its most recent industry-defining developments.
‘Walking through the Quick-Step experience will also be an opportunity for visitors to gather knowledge on two major forthcoming product developments: the new Impressive laminate collection and Lumic, the result of a 10 year development journey to create the ‘perfect floor’ using today’s best technologies and inspiration from the aerospace industry.’
The company continues, ‘Quick-Step’s Impressive collection has been a mainstay in its laminate category floors for over a decade, when it introduced the world’s first waterproof laminate floors equipped with its Hydroseal technology. In 2025, Impressive is being extensively refreshed through the addition of two new wood surface structures inspired by two of the world’s hottest interior design trends, minimalism and thoughtful maximalism.
‘These new structures reflect the essence of these trends: refined, subtle elegance that echoes a minimalist approach to décor and a rougher and expressive texture that’s bold and courageous, just like maximalist homes. Both are available in colours that complement the trends that inspire them and are joined by a selection of the collection’s retained best-selling décors. The first waterproof and squeak-free herringbone will also be introduced into Impressive for the first time.
‘Lumic is a game-changing product, not just for Quick-Step, but for the industry as a whole. It is the next-generation flooring that demonstrates the brand’s relentless pursuit of perfection in full effect. Visitors to FFD will be among the very first in the industry to experience just what makes Lumic ‘the perfect floor’.’
Pieter Wilmots, VP Modular Flooring Europe, Unilin, comments: ‘This year’s FFD will be unlike any before for us. We take a deep-dive into the inspiring stories that have defined the Quick-Step brand and the bold innovations driving its future. Prepare for an experience-packed visit that promises to be truly unforgettable.
‘We’re excited to showcase the remarkable milestones born from our relentless commitment to excellence. Behind the scenes, our teams are in full shape and working tirelessly to bring it all to life. I extend a warm welcome to all our industry peers making the journey to this one-of-a-kind event.’
www.quick-step.com