floorwise has launched Lumiere, a premium quality underlay created using only premium memory foam along with hand-sorted white recycled pre-consumer polyurethane foam.
Lumiere is the brand-new underlay from floorwise that brings homes a luxurious and resilient underfoot feel. Designed to fill the gap between the current premium polyurethane (PU) foam underlay and luxury Feel the Difference range, Lumiere is made using a hand-sorted blend of pre-consumer recycled PU foam and memory foam to give the best of both materials. Lumiere is free from the hard lumps often noticeable in other foam underlays and comes with an entirely different feel, making this unmistakably premium underlay stand out from the crowd.
Andrew Gill, Product Manager, floorwise, says, “This is the first time a floorwise underlay has specifically incorporated memory foam into a product and not only does it give Lumiere a unique feel it’s a great selling point for retailers also looking to unlock the extra profit the underlay can bring.”
Lumiere is a Super High Density underlay and comes in 9mm, 10mm and 11mm thicknesses, making it a true all-rounder that can be used to bring comfort and resilience to all rooms of the home. The premium branding of Lumiere is reflected in the high quality A3 sampling for retailers and installers, as well as floorwise’s unique A4 sample cards that add extra versatility to presentation options.
01509 673974 • www.floorwise.co.uk • wiseup@floorwise.co.uk