Customers want clarity. They want to know that the brands they choose are honest about the impact of the products they sell. This is why transparency is at the core of the Karndean Evolve sustainability initiative. For retailers, it means confidence in the information you share and the reassurance that your sustainability story is backed by credible evidence.
As a signatory of the Anti Greenwash Charter, Karndean is committed to responsible communication. The Charter guides how the company communicates, ensuring every claim is clear, accurate and supported by data. Retail partners can trust that when Karndean talks about sustainability, it is grounded in fact rather than marketing spin. This commitment helps protect your reputation as the manufacturer’s, and gives your customers confidence in the choices they make.
Through Karndean Evolve, the company focuses on responsible sourcing, independent assessment and continuous improvement. Its supply chain is reviewed through SEDEX, its manufacturing partners work to ISO 14001 standards and its products are supported by Environmental Product Declarations. These measures provide transparent information on environmental impact, from production to end of life.
By choosing to work with verified data and open communication, Karndean aims to make sustainability easier to understand and simpler to share. For retailers, this means trusted products, honest conversations and stronger relationships with customers who value authenticity.
Karndean Designflooring • www.karndean.com