Bjelin to showcase point of sale and innovative collections at TFS South

Bjelin, the Swedish flooring manufacturer renowned for its patented Woodura technology, will be exhibiting at the Flooring Show South, showcasing its premium collections designed specifically for the UK independent retail and distribution market.

Visitors to the stand will discover Bjelin’s distinctive product ranges including Woodura Planks 3.0, and the new Woodura Herringbone 3.0,– each engineered to meet the demanding requirements of today’s residential and commercial interiors whilst delivering exceptional sustainability credentials.

Waterproof innovation meets Scandinavian design

Central to Bjelin’s offering is its advanced surface technology. Both Woodura Planks 3.0, and the new Woodura Herringbone 3.0, are now even more water-resistant than before. Designed to handle spills and even standing water for up to 72 hours without liquid penetrating the joints or damaging the surface. Bjelin’s floors also feature advanced click technology, developed by sister company Välinge Innovation, including the leakproof 5G Dry that means a fast, easy and durable installation with a watertight joint.

The Woodura collections combine the authentic beauty of wood with Bjelin’s proprietary manufacturing process, delivering superior stability and performance.

Sustainability at the core

Bjelin’s commitment to environmental responsibility will be a key focus at the show. The company’s products are manufactured using renewable energy and sustainable forestry practices, with full transparency on environmental impact – credentials that resonate strongly with today’s environmentally conscious consumers and specifiers.

Retail support on display

Recognising the importance of point-of-sale marketing, Bjelin will present its comprehensive retail support materials designed to help independent flooring retailers showcase the unique benefits of Woodura flooring to their customers. From sample displays to educational materials, the company provides the tools needed to convert showroom visits into sales.

Visit Bjelin at Flooring Show South

For flooring distributors and independent retailers seeking to differentiate their offering with innovative, sustainable products backed by Swedish design and European engineering excellence, Bjelin’s stand is an essential destination.

Stand A70