As extreme weather events and climate concerns escalate, wool’s role as a natural, low-impact material becomes even more critical. Wool requires significantly less energy to manufacture flooring than synthetic oil-based alternatives and avoids the problem of microplastic pollution; with wool biodegrading fully in both soil and marine environments. Microplastics are now entering the food chain and waterways, potentially affecting us all.
The Campaign for Wool continues to educate the industry and consumers about wool’s capacity to improve indoor environments, from regulating humidity, neutralising airborne pollutants, and even trapping dust and allergens thanks to its natural lanolin coating. Wool is also inherently flame-resistant, requiring higher levels of oxygen in the environment in order to burn, and will only ever scorch not ignite.
Key Wool Flooring Trends to Watch in 2025
Clean and Green
With humidity and allergy concerns on the rise, wool flooring stands out for its ability to balance indoor air quality naturally; all while offering warmth, comfort, style and safety. Wool’s natural benefits are authentic and genuinely ‘green’.
Floor Art
The growth in travel has seen consumers inspired by and be drawn to eclectic styling influences.
Rugs provide the best and most versatile covering option for floors and allow consumers to indulge in a style that truly reflects their personality.
Treating the ground as a canvas on which to place ‘floor art’ adds individuality to a home, and makes a firm creative statement. Colour, texture and styling trends from the vibrant and bold; to naturals and undyed; in a fusion of craft and artisan inspired, richly decorative, contemporary, modern or traditional collections.
A Focus on Yarn Styling
We are seeing a creative point of difference via new yarn styling concepts such as moulines, stipples, marls, space dyes, Berbers and tonal effects which add subtle but effective elements of colouration.
These yarns add a new dimension to both cut pile and loop pile constructions. Smart level loops, chunky knitwear inspired patterns and herringbones continue to be the carpet styles of choice.
Neutral and natural undyed shades remain a strong trend with warmer tones replacing the cooler grey hues. Shades of coffee, soft caramel, biscuit, milk chocolate, spices, mustard and pink clay along with herbal and botanical greens are the go-to colours.
Runners are Leading the Way
As we enter a home what better way to make a design statement than to install creative runners? From hallways to staircases and landings these textile floor coverings have become an inspirational trend.
Whether in natural undyed wools or sophisticated neutrals, tonal or vibrant colours, stripes, geometrics, florals, bold patterning there is a wealth of choice to suit all tastes. Flatweave herringbone constructions continue to be a popular choice with other new weaves also being introduced. The availability of plain and patterned coloured edgings also encourage consumers to add their own creative touch.
www.campaignforwool.org