Giving the customer an idea of what a product will look like in a real room has always been one of the biggest challenges in flooring retail. German visualisation specialist VEEUZE is tackling exactly that with its digital tools, now used by manufacturers, distributors and independent retailers across Europe and the UK.
Both platforms allow carpets, vinyl, LVT and wood floors to be shown in realistic room scenes – on websites, in showrooms or during a home visit. The latest generation goes a step further with a newly trained AI engine that recognises floors and walls in photos far more precisely, even in difficult spaces with alcoves or sloping ceilings. A room photo is uploaded, a product is selected, and within seconds the new floor appears in the image.
For design-led ranges, VEEUZE has also introduced a design installation module. VEEUZE offers a wide range of installation or laying patterns as standard, from classic straight plank to herringbone and more complex designs. Retailers can combine patterns with any number of articles; the system automatically filters which products work together and lets each element of the pattern be chosen individually, with the result updated instantly in the room photo.
The idea is simple but powerful: turn flooring catalogues into convincing room visuals – and help customers reach faster, more confident decisions in store and online.
VEEUZE • www.veeuze.com