Across the UK flooring sector, wool is enjoying renewed attention, not as a trend but for what it represents. At a time when retailers and manufacturers are under growing pressure to demonstrate genuine environmental responsibility, wool stands apart as a renewable and eco-friendly fibre.
The challenge, however, remains the same: how do you visually communicate those credentials in-store and online in a way that feels intuitive, engaging and trustworthy to consumers?
Wool Hugger has recently begun a focused marketing initiative that answers that question in a very tangible way, by pairing its all-wool Shaun the Sheep and Shirley the Sheep soft toys with premium wool carpets.
Wool recognises wool!
Our Shaun and Shirley toys are made entirely from wool. They are soft, tactile, resilient and unmistakably natural, qualities that mirror those of a well-made wool carpet. When placed on a showroom floor or used in marketing imagery, the message lands instantly and without explanation. Wool Hugger opened the campaign by teaming up with Penthouse Carpets, who kindly sent a wide range of colourful wool carpet samples. From these, Wool Hugger created a portfolio of Shaun-and-carpet visuals designed to feel natural to the showroom environment rather than overtly promotional.
Early feedback suggests that Shaun makes an excellent carpet model! His familiar form and tactile presence naturally draws people’s attention, encouraging customers to pause and engage with the carpet itself. The result is a natural route into conversations about fibre, comfort and quality.
Complementing, not competing.
This activity sits comfortably alongside the wider Shaun Loves Wool messaging led by British Wool and the Campaign for Wool. Wool Hugger’s role is not to replace or dilute that message but to give retailers a practical, in-store and digital tool that helps bring to life their point of sale.
A trade-exclusive opportunity.
The company is able to offer Shaun and Shirley on an exclusive basis to carpet manufacturers and retailers who can use S&S for promotional displays, giveaways or even sold direct to customers.
How to get yours
Wholesale pricing is available upon request, with orders fulfilled on a pro-forma basis.
Trade enquiries can be made by either emailing: sales@woolhugger.com or using the contact form on the Shaun Loves Wool page at www.woolhugger.com
Wool Hugger can also offer creative support, from advert concepts to point-of-sale ideas, for retailers and manufacturers who would like assistance integrating Shaun and Shirley into their marketing.
In a market where trust matters more than noise, pairing wool carpets with wool characters may be the most straightforward way to let the product speak for itself.
www.woolhugger.com
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