Lano, a Belgian carpet manufacturer and founding partner of Flanders Flooring Days, showcased three new products at this year’s show: Decor Heathers, Synergy and a revamp of the popular Fairfield Silk Elite range. All three are currently aimed to be launched by September in time for The Flooring Show.
Decor Heathers follows the launch of the company’s Decor range earlier this year, which had a “really good reaction,” explains Gary Alp, Lano’s Sales Director for the UK and Ireland. As the name implies, Decor Heathers is a subtly heathered version of the original range, featuring the same yarn and construction as its already-proven older brother. The product is a two-ply polypropylene twist weighing 1500g, available in a range of warm neutrals as well as a few greys. It is part of the Touchdown collection, which Gary explains comprises Lano’s “premium” offerings in polypropylene.
Synergy is a new residential polypropylene quality also belonging to the Touchdown collection, boasting a 10th gauge construction and weighing 1600g. Like Decor Heathers, the product is available in a range of warm neutrals, meeting customer demand for these tones. According to Gary, this product was received particularly warmly by visitors at Lano’s showroom.
Lastly, the company presented a revamp of its well-loved Fairfield Silk Elite range. The relaunched product features six new colours alongside seven of its original shades, while its backing has been upgraded from a regular action back to the company’s smart fleece backing. Like the other two products on show this year, Fairfield Silk Elite is part of the Touchdown collection.
www.lano.com
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