Stylish stone favours the fashionistas

FLOORING FOCUS • May 6, 2022

Stylish stone favours
the fashionistas

While wood is the natural leader in the growing LVT sector, there’s a fashionable focus on LVT styles in stone right now as the more
home-conscious consumers look for options to create individual room settings with distinctives styles in different areas of the home.


And we say “areas” deliberately as home designers look to mix surfaces in open plan spaces to seek attention with the latest terrazzo designs, concretes and slates as well as chill-out limestones and marble.


“We have seen a rise in demand for stylish stones of late and we expect this to continue with home decorators looking to luxury vinyl flooring for its elegant and intricate details, durability and ease of maintenance,” 

sales manager of Karndean Designflooring.  


She said: “Our new Knight Tile collection brings together the very best features of natural stone in a practical LVT with new concrete, slate and marble designs being introduced from May 2022.


“Although marble has been around for a while now, Calacatta and Carrara Marble are currently a dominant style in stone and interior finishes. With the natural veining you would expect from real marble, our Frosted and Glacial Marble offer a light look, whereas Midnight Marble offers a darker alternative for added drama,” she says.


For a timeless and contemporary classic, Karndean’s new Basel, Olten and Lucerne Stone bring a subtle terrazzo feel within a concrete style. With concrete still being a popular choice in urban and industrial spaces, the new Dove Grey and Smoked Concrete offer a light and mid-grey option.


These new designs allow home decorators to get the modern look of slate with minimal effort or upkeep required. Our Honed Charcoal introduces cooler charcoal tones for a softer look and Honed Pebble Slate offers a mid-grey with visible slate fractures.

If you are looking to make a strong statement in style, the Invictus Maximus collection has plenty to offer and none more striking than the exceptional Victorian Treasure – a classy concept with a vintage cement aesthetic.


Victorian Treasure is available in two colourways, smoke and charcoal, and to complete the luxury feel there are optional matching borders to finish off the floor perfectly.


“People are really happy with the wow factor that
Victoria Treasure brings to their home”


“People are really happy with the wow factor that Victoria Treasure brings to their home,” says Gavin Pugh, UK MD of Associated Weavers. “There is a lot of positive reaction and people are happy to share their real-life project photos on our online inspiration gallery.”


And the innovative Invictus Room Visualiser brings alive the possibilities for consumers to try out these bold designs online, using their own home photography.


The Maximus Dryback collection has a 0.55 wear layer with the Invictus ultra-strong Scatchmaster coating – a highly efficient top layer that offers out-performing wear protection that is perfect for a busy family home with kids and pets.

“Enjoying something of a rebirth, terrazzo flooring is a big trend in commercial interiors and is being embraced everywhere from shops and restaurants to offices and hotels,” say the design team at BerryAlloc. “Like many commercial interior trends, terrazzo has been popularised by appearances at design shows like Milan Design Week and as the hottest trends from these events also find their way into homes, we’re expecting to see more consumers look towards the floor’s classic look that has a touch of Italian style.” 


“Terrazzo flooring is a big trend in commercial interiors
and is being embraced in everywhere...”


Original terrazzo is a costly option, and this puts its unique look out of reach for many consumers, so BerryAlloc has used its Pure Tiles collection to introduce a realistic terrazzo effect in three contemporary grey tones. By increasing the affordability of its vinyl planks, this is making the look of terrazzo flooring accessible, and homes can also enjoy fantastic durability and easy maintenance.


“With Pure Tile’s DreamClick locking system, 100% recyclable rigid composite board construction and a foamed top layer that reduces noise; we’re also making it easier to install and live with, so that more homes can enjoy this striking on-trend look,” says BerryAlloc.


Polyflor’s impressive Camaro collection features four fashionable stone designs including comtemporary options in cement and terrazzo.


The collection is a Stone Polymer Composite (SPC) product with a rigid core construction that offers excellent dimensional stability as well as helping to conceal subfloor imperfections with its built-in underlay. The press-fit 5GI click technology means quick adhesive free installation.


The multi-layer construction has a dense wear layer topped by a protective polyurethane reinforcement (PUR) surface that protects the design with a scratch and stain resistant shield and the range is 100% waterproof so there is nowhere it won’t perform. 

It can take centuries, even millennia, for nature to create the beautiful designs and expressions we see in materials such as wood and stone. With over 160 years’ experience of working with natural materials, Kährs have made use of the expertise to perfectly recreate what nature has designed. All in a material made to withstand the challenges of everyday wear.  


“The impressive large-format formats make smaller rooms
feel larger and give any space a majestic, elegant look.”


The Impression XXL Collection is the most lifelike collection in their vinyl portfolio, with a realistic surface texture enhanced by registered embossing: Rigid Click LVT tiles in an extra-large 457 x 914 mm format show off the timeless, modern elegance of natural granite and stone. The impressive large-format formats make smaller rooms feel larger and give any space a majestic, elegant look.  


Kährs recommend you book a visit to their London Clerkenwell Design Studio, where you can see samples of the Impression XXL collection and other wood and LVT collections.


Harvey Maria has announced the launch of its stylish new LVT collection Parquet 2.0. – the perfect blend of classic ceramic design and modern practicality.


Designed in collaboration with Neisha Crosland, the award-winning Parquet design was Neisha’s first collaboration with Harvey Maria, and is now a favourite with interior designers and architects worldwide. This brand new series of fresh colourways celebrates the stylish geometric design, and introduces a contemporary palette with a reversed pattern. 


“This brand new series of fresh colourways celebrates the
stylish geometric design, and introduces a contemporary
palette with a reversed pattern.”


Parquet 2.0 creats a chic, playful feel in both modern and traditional interiors. The tiles come in four colourways - Chalkboard, College Blue, Pavestone and Washed Blue. 


All Harvey Maria luxury vinyl tile designs are incredibly durable and easy to maintain, providing a waterproof and slip resistant finish, with a lifetime residential warranty. All floors work beautifully in busy homes and demanding commercial spaces, and are compatible with underfloor heating.

FOR MORE INFORMATION

Associated Weavers • 01422 431100 • www.carpetyourlife.com 

BerryAlloc • +32 56 52 84 80 • www.berryalloc.com  

HARVEY MARIA • 0330 330 1231 • www.harveymaria.com 

Kährs • 023 9245 3045 • www.kahrs.com  

Karndean Designflooring • 01386 820182 • www.karndean.com

POLYFLOR • 0161 767 1111 • www.polyflor.com 


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