Since being acquired by Victoria plc two and a half years ago, Balta has been on a journey of renewal, Sales Director Graeme Simpson tells The Stocklists. At this year’s Harrogate, the company’s stand and new product lineup demonstrated a level of confidence that clearly impressed, with attendees flocking to Hall M throughout the show to visit and do business.
The acquisition came with a number of positive changes for the business, including moving the majority of its production to the UK in Wales and a strengthened offer for retailers, Graeme explains. “Balta traditionally has a strong name, so the plan now is to bring that back to people’s minds, to offer them the products and the service, and to support the retailers as best we can.”
With those goals in mind, Balta’s new product offering is hyper-focused on what consumers are looking for. First up is Pandora, a 10th gauge twist pile PP carpet which comes in 12 attractive shades. The product appeals on price and design, and with its flex backing it also benefits fitters. “We brought Pandora to Harrogate as an option for any retailer, it provides broad coverage,” Graeme says.
At a slightly higher end of the market, Balta has launched a polyester offering in Magical Feeling. The dense, luxurious twist comes in an even more contemporary colour palette of warm shades, Graeme explains. “At this end of the market, that lighter colouring is more popular. Where people have still got more disposable income – if they’re changing a room, they’re redecorating.”
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