From our earliest days, we’ve set out to make textile flooring – carpets, rugs and runners – get as much attention and adulation as any other beloved interiors feature. Today we’re a multi-award-winning interiors brand using colour, pattern and texture to surprise, excite and delight. Explore our design-led, commercially rated textile flooring options for hotels, offices or restaurant projects, which range from sustainable natural fibres to hardwearing synthetic materials.

Colour Trends for 2026

Colour is deeply personal. It has the power to shape how a space feels and to lift our mood. With colour forecasters and paint...

Natural comfort, durability and style

The Wool Riverbed and Riverflow collections by Alternative Flooring feature luxurious, chunky loop-pile carpets made...

Velvet Ca-rPET: Alternative Flooring blends luxury and sustainability in new recycled collection

ALTERNATIVE Flooring says it continues to lead the way when it comes to combining sustainable...

Bringing the outdoors inside

ALTERNATIVE Flooring says it’s a great British brand built on the pillars of people, product...

Latest collection announced by Alternative Flooring

ALTERNATIVE Flooring says it’s delighted to introduce its latest collection, Anywhere Ca-rPET. Says the company:...

Product catalogue

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