From our earliest days, we’ve set out to make textile flooring – carpets, rugs and runners – get as much attention and adulation as any other beloved interiors feature. Today we’re a multi-award-winning interiors brand using colour, pattern and texture to surprise, excite and delight. Explore our design-led, commercially rated textile flooring options for hotels, offices or restaurant projects, which range from sustainable natural fibres to hardwearing synthetic materials.

Interview – In conversation with Alternative Flooring

Founded in the late 1990s in Andover, Hampshire, Alternative Flooring was initially created to give the market a greater choice of plant fibre floorcoverings,...

Alternative Flooring – Hardwearing, sustainable, and versatile

When it comes to flooring, trends may come and go, but natural fibre flooring continues...

Future Fibres

Advancements in fibre technology means that there is a multitude of fibres used to make...

The new & current trends we’re taking into 2026

By Kirsty Barton, Marketing Manager at Alternative Flooring As we approach the new year, now feels...

Colour Trends for 2026

Colour is deeply personal. It has the power to shape how a space feels and...

Natural comfort, durability and style

The Wool Riverbed and Riverflow collections by Alternative Flooring feature luxurious, chunky loop-pile carpets made...

Velvet Ca-rPET: Alternative Flooring blends luxury and sustainability in new recycled collection

ALTERNATIVE Flooring says it continues to lead the way when it comes to combining sustainable...

Bringing the outdoors inside

ALTERNATIVE Flooring says it’s a great British brand built on the pillars of people, product...

Latest collection announced by Alternative Flooring

ALTERNATIVE Flooring says it’s delighted to introduce its latest collection, Anywhere Ca-rPET. Says the company:...

Product catalogue

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