Over the years, Abingdon Flooring has continually adapted its point-of-sale displays to reflect evolving design trends, consumer expectations, and the increasing importance of visual impact in retail.
From early, simple displays to today’s sleek, modern designs, Abingdon has focused on making its products stand out in-store while clearly communicating their unique selling points. One of the most significant changes in POS has been the shift towards slimmer, more designer-driven displays, which allow retailers to present products more effectively while maximising showroom space. The evolution towards bold graphics and minimalist layouts has made it easier for consumers to connect with the brand and its premium offerings, creating a more engaging shopping experience.
As the brand’s product range has expanded, so too has the POS toolkit. Abingdon now offers a variety of POS materials that highlight the USPs of its collections, including the game-changing StainFree for Life guarantee. This industry-leading warranty, which guarantees that carpets remain stain-free for life, is a standout feature of Abingdon’s premium carpets. To effectively communicate this benefit, Abingdon has introduced assets that demonstrate how easy it is to clean and maintain StainFree carpets, while also reinforcing the product’s lasting value.
By continually evolving its POS displays, Abingdon Flooring has not only enhanced product visibility but also built consumer trust, making it easier for retailers to sell with confidence.
www.abingdonflooring.co.uk
info@abingdonflooring.co.uk