Wood decors deliver for traditionalistas and fashionistas

Website Editor • October 1, 2020
The British appetite for wood effects in LVT, vinyl and cushion floor seems unstoppable and leading floor designers have been prompt in delivering styles that sustain the sector’s appeal to both traditionalists and fashionistas!

And even in this most challenging year for product development, impressive progress has still been made in responding to colour trends and demands for increased authenticity, alongside technical enhancement that has achieved greater stability, performance and ease of installation.

Karndean Designflooring has introduced a new, natural wood grain emboss as part of the latest update to its class-leading Van Gogh collection. Handcrafted and designed by Karndean’s in-house product designers, Grey Brushed Oak, Warm Brushed Oak and Golden Brushed Oak feature the exclusive natural wood grain emboss, accentuating the natural texture and aesthetics of the individual wood that inspired it.
The designs come in a full length plank (56” x 9”) and smaller (28” x 7”) herringbone for matching room to room or dividing spaces in open plan areas of the home.

Warm Brushed Oak from Karndean


“We’ve always been recognised for the intricate beauty of our wood designs, and our Van Gogh collection offers our widest selection of natural wood hues with cool neutral, grey and warm tones,” explains Stella Coyle, national retail sales manager of Karndean Designflooring.


She said: “The latest update has also seen us offer the same wood designs in a gluedown and rigid core format, allowing more flexibility to select the best fixing type for your space.


“The designs encompass some of our most celebrated hues including classic Country Oak, traditional French Oak and Scandi Blush Oak in a gluedown and rigid core option for the first time.”


After the successes Victoria Design Floors has seen with the Distinctive Landscape Wildwood Click range, the company has now upgraded the spec of its Universal Click products too.


Their range of Universal 55 rigid click now comes with a built-in foam pad removing the need for a seperate underlay saving you both installation time and component costs. Benefits for the end users include higher sound reduction properties (now 20dB V’s 8dB on the previous click with no foam pad). Universal 55 is a collection of 14 wood and 4 stone designs featuring a 2G click system, topped with an embossed 0.55mm wear layer.


The appetite for wooden LVT designs shows no sign of diminishing which is why the company also introduced 4 new parquet colours to the dry back range at the end of 2019. Also available in a full-length plank (7.25” x 48”) these colours work brilliantly together or on their own.

Victoria’s Universal Parquet in Flint Grey


Consumers are becoming bolder with their interior choices and mixing colours together like this is a sure fire way to stamp their mark on a room.


The dramatic entry of Invictus into the LVT market in 2019 stimulated huge interest among retailers, building on the strength of Associated Weaver’s carpet brands. High profile marketing and sophisticated POS have driven its vinyl sales very successfully ever since.

Designer Parquet by Invictus


Check out the Invictus “community” online to see a smart gallery of installations from happy customers at https://invictus.co.uk/lvt/community


Among more than 30 wood decors available, Invictus selected two ranges – New England Oak and Highland Oak – to develop its popular parquet offering - each available in four colourways which can also be combined for a unique interior design


Aesthetically, the collection of 12 faithfully replicated wood designs have been expertly selected for their natural beauty and variation for a more authentic finish.


Paired with a fine wood grain surface texture to enhance each plank and Polyflor’s exceptional polyurethane reinforcement (PUR), Expona EnCore Rigid Loc is an ideal alternative to hardwood flooring as it offers all the beauty of real wood with the resilience of vinyl. Each design features fine grain and knot detailing, creating natural shade variation, and micro bevelled edges for a timeless appearance typical of real wooden floor coverings.

Polyflor’s Expona-EnCore in Summerhouse Oak


Leoline’s Timberline cushion vinyl collection captures the very latest trends, as well as some surprising interpretations that prove just how versatile the latest generation of wood vinyl can be.


With herringbone, limewashed, wide planks, reclaimed, rustic and strip effects, Timberline certainly covers the bases of modern wood looks. The collection’s plank effects are rooted in the influence of Scandinavian design with options such as Oslo, Helsinki and Copenhagen. Herringbone is also a strong part of the collection with limewashed and grey variants of Leoline’s Marilyn design along with the reclaimed look of Lido.

Timberline Lido from Leoline


Cabana is a surprising and interesting wood décor overlaid with a pattern relief on a reclaimed look plank. Along with the fine wood strips of Wander, its unusual approach underlines the depth and variety of wood designs available in Timberline. But the collection is not just focused on design, bearing all the hallmarks of a quality cushion vinyl floor. Equipped with Leoline’s Superguard technology that fights off stains and dirt and makes it easy to clean, Timberline is ideal for today’s family homes.


Add in R11 slip-resistance, as well as a finish that’s impervious to water, and Timberline is a great way to introduce the natural look of wood in bathrooms and kitchens, while the long 15-year warranty and multiple widths make it a great choice in living spaces and hallways.


LVT has been enabling consumers to enjoy natural, affordable and realistic wood effect flooring with easy maintenance for over three decades and Earthwerks takes full advantage of the latest generation of registered embossing techniques to apply fantastic realism.
EarthWerks Wood Classic Plus collection for example, has a registered embossed surface, a 7-piece pattern repeat and a low gloss finish, further enhancing this impact of a real wood floor. The wood design options are endless but EarthWerks but traditional oak remains the go-to-choice..


Since the summer, Carpet & Flooring has become the exclusive UK stock, sales and service partner for the EarthWerks product collections.


Kellars is one of the UK’s leading, independent flooring wholesale companies and has recently launched its own exclusive range of SPC & LVT ranges under its Unico brand – the new name for all its hard flooring products.

Kellars Unico Allora Tile in Dark Slate


Unico Allora is an SPC floor, 5.2mm thick with a 0.30mm wear layer giving the product the benefit of a micro bevel and a light commercial rating. The range is offered with 10 planks and 6 tiles which feature a Unlin locking system. A herringbone range of 6 decors will also be available with a 5G click system.


Unico–Roma is available from stock in 8 wood planks and 2 tile ranges. The same decors are stocked in both click and stick down options. Both ranges will be marketed with swatches and the Allora SPC will also feature a bespoke display stand showing all the ranges on a double-sided stepped format – reserve your stand for only £199.


“Dress your floor with rigid core” is a slogan to appeal to the floorcovering fashionistas with 18 options in wood from the latest wineo 600 Rigid collection, including large plank formats. The designs have been created with an urban character and authentic realism with registered embossed surfaces matching the smart wood decors.


wineo is a pioneer of click-fit rigid core construction with an elastic top layer – combining robust performance and installation stability with the sophisticated. The company’s ultra-thin 1.2mm silentRigid underlay mat which has been specially developed to enhance the stability, quietness and underfoot feeling of the floor.


wineo 600 Rigid can be laid quickly and cleanly over existing floors with minimal substrate preparation – the ideal renovation floor.


For more information

Earthwerks earthwerks@carpetandflooring.co.uk 

www.earthwerks.co.uk

Invictus – 01422 431100  www.invictus.co.uk
Karndean Designflooring – 01386 820100 www.karndean.com 
Kellars sales@kellars.co.uk   www.kellars.co.uk 
Leoline – 0800 032 3970  www.leoline.co.uk 
Polyflor – 0161 767 1111  www.polyflor.com
Victoria Carpets – 01562 749300 – www.victoriacarpets.com
Wineo – +49 5237 6090 https://en.wineo.de/ 



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