What is the 2023 colour for flooring?

January is always a good time to review the top colour trend forecasts for 2023 and hear what some key flooring brands are predicting.

for 2023. The warm tones not only engender a positive and uplifting

vibe, the nature-inspired shades also offer a practical and versatile colour

palette that is easy to furnish to.

The Dulux colour experts have been translating global insights into a

Colour of the Year that matches the mood of the moment for the past

20 years. The shade they have selected for 2023 is Wild Wonder – a

positive, glowing tone, inspired by the natural world. They have created

four complementary palettes to bring the magic of nature into your home.

"The Dulux colour experts have been translating global insights
into a Colour of the Year that matches the mood of the
moment for the past 20 years.”

Recognised globally as a leading source of colour expertise, the

Pantone Colour Institute provides colour insights and solutions to

a huge array of industries. From print to fashion, many designers use the

pantone colours as an industry reference point. The 2023 Colour of the

Year, Viva Magenta has been selected as a signal of strength, inclusivity,

and self-expression. Powerful and empowering, this new red is audacious but not alarmist – it is optimistic, celebratory, and full of vim and vigour.

“it is inspired by the red of cochineal, one of the most precious
dyes belonging to the natural dye family as well as one of
the strongest and brightest the world has known,”

“it is inspired by the red of cochineal, one of the most precious dyes

belonging to the natural dye family as well as one of the strongest and

brightest the world has known,” said Leatrice Eiseman, executive director

of the Pantone Color Institute, in a press release.

Renowned consumer insights company WGSN combined forces with

Coloro to introduce Digital Lavender as their Colour of the Year

for 2023. Purple hues are linked with wellbeing, offering a sense of

stability and balance. Their research suggests that colours with a shorter

wavelength, such as Digital Lavender, evoke calmness and serenity.

“Purple hues are linked with wellbeing, offering a sense
of stability and balance. Their research suggests that colours
with a shorter wavelength, such as Digital Lavender,
evoke calmness and serenity.”

Interestingly, instead of picking one colour, Valspar have selected 12

liveable paint colours as their palette of the year for 2023. It includes

soft neutrals, sweet pastels, and soothing shades of blue and green. Soft

shades of pink and purple, including Gentle Violet and Southern Road,

add sophisticated yet subtle colour to walls, while rich, restorative blues

and greens, including Flora and Everglade Deck, pair well with wood

tones and brass accents.

Adam Carpets, Fine Worcester Morton Malt is a perfect fit for

2023 on-trend neutrals. Kelly Butler, head of design explains, “Brown

influences the colour palette for 2023, warming up with rich chocolate

and caramel. This hue neatly encapsulates both the 70’s retro trend and

the interest in all things natural. It’s excellent for providing a sense of

reassurance and warmth.”

Adam Carpets see this warm and welcoming neutral palette influencing pattern design, texture, and personalisation in our homes.

Kelly Butler adds, “Browns organically appear in nature, from soil and sand to the bark of trees. So, when we bring this palette into our surroundings, we feel similar senses of calm as if we were outdoors.”

They also predict that ‘sustainability’ will be at the forefront of our minds, as consumers adopt a reduce, reuse, recycle attitude. Shopping habits

look set to continue towards sourcing antiques and second-hand pieces with the cost of living escalating. They see second hand purchases being partnered with objects which bring us memories and meaning. I like Adams Carpets' idea that whatever brings you joy to your living space is on trend.

“Browns organically appear in nature, from soil and sand
to the bark of trees. So, when we bring this palette into our surroundings, we feel similar senses of calm as if
we were outdoors.”

With paint brand Dulux revealing the warm beige hue of Wild Wonder as

its colour of the year for 2023, BerryAlloc’s natural effect floors provide

the ideal balancing palette, as Scott Arundell, sales director UK, tells:

“With a clear connection to the natural world, colours like wild wonder

are all about reconnecting with the outside world and reflect the global

shift to sustainability and wanting to feel more grounded and secure. The

same thread also runs through our real wood and natural effect floors

– an obvious connection to the natural environment that brings the

outdoors in and that makes us feel comfortable.

“It is this essence that makes our floors so well suited to the dominance

of natural colour palettes in the home. Fabrics and wall coverings in forest greens, oceanic blues, clay reds and of course neutral shades such as beige and taupe can all be supported by natural and natural effect floors.

“It is this essence that makes our floors so well suited to the dominance of natural colour palettes in the home. Fabrics and wall coverings in forest greens, oceanic blues, clay reds and of

course neutral shades such as beige...”

“Whether it’s providing a rich contrast in deep browns like Gyant Dark

Brown from Chateau laminate, a balanced, modern look with mid-tones

like Grey Wash Oak from Original high pressure floors or the fresh

look of light and pale like Mineral Beige tiles from Spirit luxury vinyl tiles;

there’s a common theme running through – beautiful natural look floors

that provide a sense of restorative calm and balance in the home.”

With the environment at the forefront of the world today, it’s not hard to see why colour trends are starting to move towards natural, more earthy

tones, alongside an increased movement to rich, warmer accents. In response to the rising demand for a more varied colour bank, Cormar Carpet Company have used their recent launches as an opportunity to

introduce bolder, more striking tones alongside the ever popular neutral beiges and greys.

“Cormar’s new Pembroke range is made using Pure New Wool
and offers something to suit every style. This classic,
heavyweight wool twist is available in a strong palette
of contemporary colourways,”

Cormar’s new Pembroke range is made using Pure New Wool and

offers something to suit every style. This classic, heavyweight wool twist is available in a strong palette of contemporary colourways, including a deep bronze (Rosewood), charcoal grey (Anvil) and relaxing green (Chervil), accompanied by a variety of warm, cocooning shades; the perfect palette to bring style and distinction to any room.

Taking inspiration from the natural world, wool textures are becoming

increasingly popular as a way of adding an additional element of depth to homes. Pimlico, the newest addition to Cormar’s wool loop collection,

provides the perfect base for today’s home interiors. Available in three

distinctive designs - level, texture and stripe, in a premium quality 3-ply

yarn, the new range draws on a palette of nine fashionable, neutral

shades such as warm beiges and cool creams, allowing consumers to add an extra dimension to their living space.

For Alternative carpets and colour are in perfect step. For 2023

Alternative sees earthy greens, a dash of red and warmer neutrals on the

interior horizon.

“Modern pastels are making a style comeback and keeping
our homes calm yet contemporary. Wool Rhythm tonal stripes
has hints of colour to freshen up floors - think lilac, blue,
vanilla and green that give a sense of wellness.”

Quirky Tartan in Red Red Rose and Tam O’Shanter with russet rich

shades highlight the beauty found in the natural world. Balance these new statement shades with the comforting naturals found in chunky textured wool carpets such as Wool Pebble Obama. Or fall in love with the pastel colour trend.

Modern pastels are making a style comeback and keeping our homes

calm yet contemporary. Wool Rhythm tonal stripes has hints of colour

to freshen up floors - think lilac, blue, vanilla and green that give a

sense of wellness. These versatile stripes are easy to live with and

work in harmony, linking interior spaces. A multi-colour Wool Rhythm

Temptation stripe rug on a natural wall-to-wall Wool Motown Tammi

carpet brings colour trends together.

For more information contact:

Adam Carpets     
T: 01562 822247    www.adamcarpets.com

Alternative     

T: 01264 335111    www.alternativeflooring.com

BerryAlloc     
T: +32 56 52 84 80)    www.berryalloc.com

Cormar Carpet Company

T: 01204 881234     www.cormarcarpets.co.uk

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