The enduring appeal of contemporary classics

Rita Bancroft • August 18, 2023

What do we mean by contemporary classic design? – Contemporary classics seamlessly combine enduring design elements with modern aesthetics, resulting in a timeless fusion of traditional and innovative flooring concepts.


Alternative Flooring welcomes two new flatweaves Wool Hygge and Wool Skein into its fine wool carpet collection. Each brings contemporary character to floors and are perfect for classic wall-to-wall carpet, made to measure rugs or runners.


Wool Hygge is a 100% undyed Nordic wool collection designed to bring conviviality in our homes. The three tactile designs follow clean Scandi lines. Fika the chevron means chilling over a coffee Nordic style; Koselig or cosy is a neat panama weave and Sisu, the basketweave with natural texture is the Finnish name for Hygge. The five familiar and comforting shades are Warm Milk, Mokka, Kakao, Kaffe, Earl Grey.


Wool Skein is a chevron design named after wild birds in their typical
V-shaped formation. Subtly structured and textural, stylish and hardwearing it works beautifully in almost all areas of the home, including as a stair carpet or made to measure runner.


Wool Skein is colour matched to Wool Rib. Both are part of Alternative’s Wool Essentials collection. The six natural shades from light browns and greys to off-whites are named after the wild birds that fly in the skein formation - Landes, Swan, Adler, Tula, Brant and Embden. Composition: 50% Wool and 50% Polyester. 

Whether it’s to complement a modern apartment or new-build or enhance a traditional property or characterful interior, contemporary classic flooring suits all schemes. Amtico’s LVT has something for everyone and every room with a wide choice of styles, colours and patterns. It’s also durable, hardwearing, easy to clean and warm to walk on, especially when laid with underfloor heating for cosy toes all year round.


Contemporary flooring is such a versatile look that can embrace many different trends and styles as well as creating a timeless, enduring feel. Amtico LVT comes in three main collections – Spacia for effortless elegance, Form for an authentic natural look and Signature for a unique flooring design that includes Designers’ Choice and Décor collections for ready-made options that allow customers to create their own unique style.


What’s great about contemporary LVT styles is that they can offer everything from concrete effects for an industrial vibe in the kitchen or bathroom to geometric patterns in the hallway and on-trend laying patterns in any space, as shown with Brushed Oak in the Victorian Star Canterbury design (right). Part of Amtico’s Décor collection, there are two Victorian Star woods to choose from as well as decorative Echo designs in Ink, Shadow, Ware and Keys, perfect for contrasting colours with a dramatic geometric look.

Furlong Flooring’s Beyond Wool Collection is the epitome of contemporary carpet excellence. Prepare to be captivated by a range that surpasses expectations, blending elegance and durability flawlessly.


Crafted with meticulous attention to detail, the luxury Beyond Wool collection offers five exquisite ranges, showcasing luxurious twist and loop pile carpets. These redefine sophistication and practicality, combining natural wool-like aesthetics with advanced stain and moth resistance.

Beyond Wool also includes a new 100% recycled yarn range. Furlong Flooring presents an eco-friendly, resilient, and easy-to-clean carpet.


The Amesbury and Castlerigg range, made from recycled polypropylene yarn, features 100% bleach cleanable fibres.
With six nature-inspired hues and two trendy loop designs, this range guarantees a flawless fit and exquisite finish, backed by Furlong's award-winning Combi-bac backing.


The Beyond Wool collection offers exceptional value and choices without compromising on contemporary style. Available in warm and cool tones, these visually stunning carpets complement residential and commercial spaces. Stay ahead with confidence, as this innovative collection comes with seven to ten-year warranties and effortless care qualities. Furlong Flooring is committed to elevating interiors to new heights of sophistication and allure.

It’s easy to understand why Karndean Designflooring report that Herringbone remains a firm favourite. 


Stella Coyle, national sales manager at
Karndean Design Flooring explains:

“It is a contemporary classic that can work in traditional and
modern spaces alike. Whether you’re looking to add interest
in an open plan home or visually enlarge a smaller room, a herringbone pattern will introduce a sense of flow with plenty
of personality. With clean lines that highlight the natural
textures and colour variations in each plank, a herringbone
floor is timelessly elegant.


“Traditional parquet is ideal for recreating a classic style in a period home, and our Art Select oak parquet designs come in traditional
9 x 3” planks which can be laid in either herringbone or block patterns. 


For a modern space, the Art Select and Knight Tile ranges offer a wide selection of wood designs in an 18” x 3” herringbone size. For a larger take on this popular laying pattern, look to the newly updated Van Gogh collection with its 28” x 7” herringbone. 


Karndean Designflooring say it’s not all about wood when it comes to this contemporary classic style. A stone herringbone floor is sure to bring a cool sophistication to any room, from kitchens and bathrooms to bedrooms and living rooms. Their Knight Tile, Opus and Van Gogh all incorporate modern herringbone tiles in marble and limestone designs.


Stella Coyle adds,
“In larger open plan rooms, changing the scale by laying full
sized planks in a herringbone pattern will add character
without losing the feeling of space.

“Taking the same design from room to room in different sizes and patterns will create a sense of continuity whilst giving each space its own identity. There are so many options available, such as highlighting an activity area or creating a rug effect with a herringbone pattern alongside full sized planks or tiles in straight lay or a diagonal pattern. 


“Finally, for a statement style, why not combine complementary or contrasting designs for a stunning geometric effect?” says Stella.

For more information contact:


Alternative Flooring T 01264 335111     alternativeflooring.com 

Amtico    T 0121 745 0800     amtico.com

Furlong Flooring    T 01322 628700      furlongflooring.com 

Karndean Designflooring    T 01386 820100     karndean.com


Join the online community on:

facebook.com               twitter.com               pinterest.com

          instagram.com             youtube.com                houzz.com



SEARCH OUR NEWS SERVICE
FEATURED ARTICLES
March 31, 2025
Following its 2024 launch, the INDX National Flooring Show returns to Cranmore Park on 13-14 May 2025, with a commercially crafted showcase designed to fuel visitors’ business growth.
March 31, 2025
In the constantly changing world of wholesale and retail flooring, staying ahead requires embracing digital tools that streamline operations, reduce costs and improve customer service. By developing industry-specific software that address the unique challenges faced by flooring businesses, klipboard is enabling the flooring supplies industry to improve their operations through technology.
March 28, 2025
First impressions count, so in addition to choosing a durable and practical floor for halls and stairs, this connective space needs to be welcoming and ideally have a wow factor.
March 4, 2025
The LVT market continues to grow, and product offers become hard to differentiate between, that’s why Inspiration by Tarkett is fast becoming a popular option for retailers and consumers alike.
March 4, 2025
The Cavalier in-store sales kit is well-known throughout the trade for its striking appearance, clean, crisp lines in a stunning white powder coat finish, which as well as making samples stand out against it, disguises its robust steel construction. Designed by Cavalier, the products are all custom-built within walking distance from its Blackburn premises.
March 3, 2025
When it comes to supporting retailers in showcasing high-quality flooring products, Furlong Flooring leads the way with innovative and eye-catching Point of Sale (POS) materials. With decades of experience in the flooring industry, Furlong understands that first impressions count. That’s why its POS solutions are designed to make their extensive range of products not only easy to navigate but also impossible to ignore.
March 3, 2025
Tredaire’s latest in-store experience has touched down at Toons Furnishers, Derbyshire. Featuring striking sample displays, eye-catching banners, floor mats, window stickers, and more! The Tredaire-naut POS is transforming retail spaces and enhancing the customer experience.
March 3, 2025
Floorwise’s fantastic countertop display for its Max Reflections and Zenith profiles and floorwise underlays giving retailers the chance to maximise profitable up-sells.
Show More
BUSINESS NEWS
April 1, 2025
The British Furniture Confederation (BFC), the public affairs umbrella body of furniture and beds, furnishings and flooring sector trade associations, has unveiled its new Plan for Growth. The document is said to support BFC’s advocacy across four key pillars: skills and education; trade and exports; standards and regulations; and the environment and circular economy. It has been developed over the past few months, the organisation says, evolving from a combination of position papers written by the associations’ executives and a comprehensive survey of their collective members.
April 1, 2025
Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
March 30, 2025
Kellars, which describes itself as the largest independent flooring wholesaler in the UK, saw another year of “substantial growth” to July 2024, according to its strategic report for the period. With six depots across the UK and a team of more than 100, the company has reportedly grown at a “rapid rate,” with the year leading up to July 2024 seeing a dramatic rise.
March 28, 2025
Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
March 26, 2025
Based on data from the Office of National Statistics (ONS), carpets and other floorcoverings saw inflation of 0.6% in January, though this is set against a 2.5% fall last month. In January of last year the same category saw a 0.5% decline.
March 24, 2025
GfK’s long-running Consumer Confidence Index increased by two points to -20 in February. All measures were up in comparison to last month’s announcement.
March 19, 2025
Mohawk Industries has announced fourth quarter 2024 net earnings of $93m (£71.8m), with adjusted net earnings at $123m (£95m). Net sales for the fourth quarter of 2024 were $2.6bn (£2bn), an increase of 1.0% as reported and a decrease of 1.0% on an adjusted basis versus the prior year.
March 3, 2025
Likewise Group, a UK flooring distributor, has announced the completion of its purchase of a freehold Logistics Centre in Ivybridge near Plymouth.
March 3, 2025
VAT and PAYE records from HM Revenue and Customs, compiled by The Furnishing Report, have revealed the number of flooring retailers with sales over £1m reached a record high in 2024.
February 26, 2025
GfK’s long-running Consumer Confidence Index decreased by five points to -22 in January. According to the organisation, all measures were down in comparison to last month’s announcement.
Show More
READ IT ALL ONLINE

April 1, 2025
Lifestyle Floors, a leading brand of carpet, laminate, vinyl and LVT flooring, announces its relaunch to independent retailers, that will be rolled out across the UK from April 2025.
April 1, 2025
Kerridge Commercial Systems (KCS), a leading global provider of business software solutions, has announced its strategic rebrand to Klipboard.
March 31, 2025
Now available at floorwise distributors across the UK, Ireland and Europe, floorwise F586 – The Perfect Fix - is a new cartridge adhesive that’s a versatile solution for a wide range of applications.
March 31, 2025
With 57 designs to choose from and wonderful comfort with every footstep, customers will be feeling delight with the latest cushion vinyl collection from Beauflor. Ideal for homes and private areas within social housing, Feelings brings an affordable and stylish floor that has all the benefits of warmth, comfort and practicality.
March 30, 2025
Studio Casa is a cushion vinyl floor for homes serious about unique contemporary style.
March 29, 2025
Coretec celebrates its 10th anniversary in Europe this year. To celebrate this Coretec have launched a new premium look and designed a completely new display and presentation concept.
Show More