The beating heart of broadloom – Balta
June 22, 2022
Balta is very much back in business in the UK after the Belgian broadloom brand was sold to the Kidderminster-based Victoria Group in a deal finalised in April this year – exciting times lay ahead for this mainstream manufacturer.
“Balta will continue to operate as an independent brand and carries on doing what Balta does – only we’ll be doing more of it and better,” says Filip Poelman, Balta group sales director (pictured left with UK sales director Wim Verest).
“All the existing ranges carry on but with an added impetus.
Product development is the beating heart of Balta so there
will be a lot happening under the new ownership.”
Balta retains its factories and yarn divisions in Belgium but the focus of the business is in Britain where retailers and wholesalers rely on the company’s extensive portfolio. Most of the original Balta team have transferred under the new ownership to drive the business forward. A key benefit will be the extent of UK stock holding as Balta can now take advantage of the huge Alliance distribution network owned by Victoria which will insure reliable and quick deliveries across the UK.
Balta says they will be building on key manmade collections such as Gala, Noble, Made in Heaven, Satino and Eternity as well as its Woolmaster natural fibre range. Balta will be exhibiting at The Flooring Show in September. “We have a big plan,” says Filip. “You’ll be hearing a lot more from Balta.”
T +32 56 62 22 62 www.baltagroup.com
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