Staying ahead
Website Editor • December 18, 2019
Abingdon Flooring has seen continued success and momentum throughout 2019 and is geared up to sustain its success in 2020.
May saw early colour updates and range developments to its StainFree and Wilton Royal brands displayed at the Buying Groups National Flooring Show along with the launch of ‘shop-in-shop’ wall stand bays, lecterns and large format wall graphics.
Satin Touch offers a premium underfoot feel and its quality will be felt for years to come, bringing homes a luxurious and lasting ‘investment’ carpet from the StainFree collection. Consumers looking for high-spec finishes for their home would also want them to be easy to care for, so Satin Touch delivers on both fronts. With a future-ready palette and impressive feel, the new-look Satin Touch is well geared for capitalising on the popularity of bleach-cleanable carpet at a new, premium price position.
Also premiered at the Flooring Show, the USA Collection brings a sense of cool, American metropolis to interiors. A luxury tufted carpet collection that comes in three sumptuous pile weights, the range reflects the aspirational lifestyles of our Atlantic cousins. The USA Collection provides retailers with a luxury range of StainFree carpets that give consumers the flexibility and sumptuous choice that suits their homes and budgets.
“This year has seen our continued commitment to retailers in providing competitive ranges that reflect a growing consumer demand for quality carpets that work in a variety of homes,” explains Martin Peace, sales director, Abingdon Flooring. “Our expertise at combining technology and practical elements has seen success for StainFree ranges, and Sophisticat, Maximus, USA and Satin Touch are proof that StainFree can be offered as a luxury carpet offering.”
“Looking towards 2020, Abingdon Flooring will be maintaining our lead in providing a competitive range and investing in understanding future trends while providing the capability to adapt, predict and create,” Martin Peace concludes.
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BUSINESS NEWS
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