Seizing the opportunity to secure high value sales

Flooring Feature • January 2, 2025

Floors by Lewis Abbott – the new-look Likewise brand

Smart retailers with discerning customers are going to like the new-look Likewise brand – Floors by Lewis Abbott. 

Likewise has become one of the fastest growing flooring suppliers by making sure independent retailers have the ranges they need to survive and thrive in a tight market.


The middle to upper end of the market has held up well and is the
earliest sector to start seeing spending recover now. Likewise has seized the opportunity to offer retailers something special to build their presence in this valuable segment.

Lewis Abbott was a family business going back 75 years when Likewise acquired the company in 2019. After the acquisition, the distribution part of the business became Likewise London and the Lewis Abbott brand is now used by Likewise to promote its premium products.


Luxurious nylon velvets, 100% 3-ply wool loops, pin-point polyester twists and distinctive flatweave herringbones are the character of this brand. “These products 

are at the aspirational end of the business. They are not an everyday sale but for retailers who have the right kind of discerning clients, this portfolio is highly competitive and attractive,” says General Manager Martin West.


Pictured left :  Sensibility

“So much of selling is knowing your customers,” says Martin.

“I believe Likewise has one of the very best sales teams in the sector who take the trouble to understand each retailer’s business and offer the right selection of products.”


“Together, we can generate some additional high value business with our retail partners, especially as the market begins to recover,” says Martin an industry stalwart with over 30 years of experience in the mid to top end of the carpet market. 


The Floors by Lewis Abbott brand is available to all customers of Likewise Floors up and down the country with all-new point-of-sale and merchandising.

Six new ranges
+ two attractive upgrades


Sensibility is a wonderfully luxurious deep pile polyamide in nine neutrals and greys and its sister Vanity Fair has a lower pile for stairs and soft contract opportunities.


Expectations delivers a plain velvet twist in piece-dyed polyester with bright, clear yarn in nine colours and pinpoint
tuft definition.


Huckleberry is the new chunky ribbed loop which combines
6 ply and two ply 100% wool yarns to create a unique 3D look
in 7 designs.


Pickwick presents a smooth, low-level loop in the collection with a super clean 3-ply, 100% wool fibre.


Gatsby is right on top of the flatweave trend with 12 options across two designs in bouclé and herringbone. A recycled black felt back makes it easier to fit.


Herringbone has been an established best-seller for Lewis Abbott and adds five new colours in this portfolio makeover of the 90% PP/10% wool collection. 


Rural Charm is another favourite for its 100% wool loop, ultra natural appearance which will now feature in the POS offer.


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