Sampling for selling up

floorwise has launched new underlay sampling across its full collection of carpet and laminate underlays giving retailers more flexibility and better up-selling opportunity.  

Right at the heart of a fantastic floor, selecting the right underlay can make a huge difference to the comfort and durability of a new carpet. However, for many retailers, clearly demonstrating the differences between different underlay types and specifications to customers is no easy task thereby making it more difficult to upsell them to a better-quality product. 

With this in mind, floorwise has completely overhauled its underlay sampling, introducing a brand-new star rating system for comfort, durability and bouncebackability. The star rating clearly indicates why one underlay carries a premium over another and helps customers make an informed and educated choice when selecting their underlay. 

Andrew Gill, product manager, floorwise, says:
“Selecting the right underlay has a massive impact on the
comfort and longevity of a new carpet. This means that there is
a good opportunity for retailers to find extra revenue in their
underlay sales. However, in order for that to happen customers
need to understand exactly what the additional cost gets them. That’s been quite tricky up until now, but, with our simple star
rating system and clear communication, we believe this
new sampling will be challenging the status quo.”

Retailers and installers can also benefit from an improved range of sampling options. There are still the traditional standard A3 samples but there is also now a new compact and more versatile A4 sample along with a high-quality presenter folder to keep all your samples in one place.

T 01509 673974 • www.floorwise.co.uk