Prepare for pattern power
February 20, 2021
Pattern is making a strong and welcome return to home interiors, so join the first flooring retailers already embracing its reappearance with the StainFree Wilton collection by Abingdon Flooring. .
With the launch of Abingdon Flooring’s brand-new StainFree Wilton collection, flooring retailers can celebrate the rise of pattern in the home on two super-stylish lecterns.
The dual lectern set brings an impressive array of designs to choose from. From contemporary plaids in Chatsworth, Chequers and Balmoral to the hessian-like Blenheim, the intricate florals of Chartwell and the damasks of Sandringham and Highgrove; StainFree Wilton makes a strong argument for choosing patterned carpet.
To make selecting the perfect pattern easy, Abingdon Flooring has grouped the woven Wilton collection on two lecterns. One lectern contains all the modern plaid designs while the other celebrates the elegance of the collection’s floral and damask designs.
Millie Barlow, head of marketing, Abingdon Flooring: “It’s important to remember that for many interested shoppers, this might well be the first time they’ve considered a patterned carpet and so we’ve tried to make that decision a little easier for them. Creating a strong group on each lectern keeps the focus on a particular style of pattern – modern plaid or classic floral – and avoids the customer feeling overwhelmed and indecisive.”
Colours too have been carefully considered, with the British manufacturer avoiding bold traditional tones such as red and green. Palettes in each pattern are reflective of today’s interiors with hues of silver, pewter, onyx and harvest. Each style is available four-metre wide and is made from high-quality polypropylene yarn, making it a perfect addition to the renowned StainFree range.
Enjoying a Stainfree for life and 10-year wear warranty, the bleach cleanable StainFree Wilton collection is ready to make pattern accessible to more homeowners than ever before. As Millie Barlow concludes, “pattern carpet is looking to make a strong return over the next couple of years and with StainFree Wilton, you’ll be ready to make the most of its power.”
The dual lectern set brings an impressive array of designs to choose from. From contemporary plaids in Chatsworth, Chequers and Balmoral to the hessian-like Blenheim, the intricate florals of Chartwell and the damasks of Sandringham and Highgrove; StainFree Wilton makes a strong argument for choosing patterned carpet.
To make selecting the perfect pattern easy, Abingdon Flooring has grouped the woven Wilton collection on two lecterns. One lectern contains all the modern plaid designs while the other celebrates the elegance of the collection’s floral and damask designs.
Millie Barlow, head of marketing, Abingdon Flooring: “It’s important to remember that for many interested shoppers, this might well be the first time they’ve considered a patterned carpet and so we’ve tried to make that decision a little easier for them. Creating a strong group on each lectern keeps the focus on a particular style of pattern – modern plaid or classic floral – and avoids the customer feeling overwhelmed and indecisive.”
Colours too have been carefully considered, with the British manufacturer avoiding bold traditional tones such as red and green. Palettes in each pattern are reflective of today’s interiors with hues of silver, pewter, onyx and harvest. Each style is available four-metre wide and is made from high-quality polypropylene yarn, making it a perfect addition to the renowned StainFree range.
Enjoying a Stainfree for life and 10-year wear warranty, the bleach cleanable StainFree Wilton collection is ready to make pattern accessible to more homeowners than ever before. As Millie Barlow concludes, “pattern carpet is looking to make a strong return over the next couple of years and with StainFree Wilton, you’ll be ready to make the most of its power.”
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