Performance and popularity
Website Editor • May 26, 2019
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Abingdon was setting the pace in Solihull with two impressive launches that reflect important trends in the flooring sector to give retailers mainstream products that they can rely on.
Sophisticat lives up to its name as a seriously sophisticated, super-soft deep twist pile which has a lustrous look and a luxurious feel. And a set of fabulous feline graphics adds to the appeal. But it’s important to Abingdon that this cat has at least nine lives!
“Soft has been so successful but increasingly retailers want to be sure they can rely on the carpet to sustain its appearance,” says Martin Peace of Abingdon. “Sophisticat has sophisticated yarn engineering to ensure there is a high density of fibre with a lot of twist which is not going to break down.”
Driven by the push for performance, there is a noticeable shift in trends back towards shorter pile twist carpets and Abingdon are anticipating this demand with their superb new Stainfree Maximus Twist.
At Harrogate last year, Abingdon launched two tight 10th gauge twists, Stainfree Tweed and Stainfree Ultra and it is the popularity of these two that has encouraged the company to go even further with a product that they describe as having the maximum pile height and density. The gladiator graphic on the point-of-sale tells the story.
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