Pedigree sophisticat
Website Editor • September 28, 2019
Recognising consumer demand for a luxury carpet suited to the modern busy home, Abingdon Flooring has responded with the launch of the Sophisticat range.
Debuted at the recent Harrogate Flooring Show, Sophisticat comes in 16 new colourways all named to reflect its market-leading luxury pedigree. With shades from neutrals such as Champagne to the cool turquoise tones of Azure there is a colour choice to match all on-trend interior palettes and styles.
“We’re really excited to add Sophisticat to our StainFree carpet offering,” explains Martin Peace, sales director, Abingdon Flooring, “Drawing on our expertise and lead in carpet technology we can combine practical elements such as bleach-cleanable yarns and stain resistance with the finesse of luxury feel fibres.
“Sophisticat really sets this bar very high and provides an engaging range that retailers can use to attract demanding consumers. Sophisticat is proof of our commitment to provide ranges for today that withstand the rigours of tomorrow without compromise on luxury.”
A generous 11.5mm pile in a 1700gr weight provides that sumptuous underfoot feel, and Abingdon Flooring’s Soft Fleece Bac ensures enduring comfort along with ease of fitting. Using a new 100% Silk Tec PP yarn gives Sophisticat its lifetime StainFree guarantee and its 1/10th gauge Saxony construction marks it as a superior luxury carpet. The range is available in three width choices from 2.5m ideal for small spaces and 4m and 5m widths for medium to larger rooms.
With such a positive response from professionals and retailers at The Flooring Show, Sophisticat has set itself as a benchmark in luxury Saxony carpet and will provide retailers with a confident offering throughout 2020.
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Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
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Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
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