Pattern for the people!
April 26, 2021
Abingdon Flooring’s StainFree Wilton is looking to be a hit of the summer. Exclusively supplied as a dual lectern set, StainFree Wilton has enjoyed a strong surge of interest since its announcement to the trade in March and retailers are now beginning to receive this new wave of patterned carpet, ready to capitalise on the market’s strong performance.
Divided between florals, tartans, checks and hessian effects, the collection uses a palette of elegant blues, greys and naturals perfectly in balance with today’s schemes. To make selection easy, Abingdon Flooring has grouped the woven Wilton collection on two lecterns. One lectern contains all the modern plaid designs while the other celebrates the elegance of the collection’s floral and damask designs.
Made from high-quality polypropylene yarn, StainFree Wilton is an exciting and affordable entry point into patterned carpet. Millie Barlow, head of marketing, says: “We’re seeing pattern playing a significant role in the homes and palettes of influencers and magazines. Bold prints are big news and we’re certainly beginning to see a shift in the attitudes of consumers to embracing pattern in their home. People are becoming more adventurous and StainFree Wilton responds to this with patterned carpet that’s positioned at mid-level consumers, rather than at the exclusive domain of affluent owners.”
The range’s combination of a woven wilton construction and polypropylene yarn ensures great pattern reproduction for a quality look while delivering value and family-friendly performance. Enjoying a StainFree for life promise and 10-year wear warranty, the bleach cleanable carpet makes it easy for homes to enjoy the latest interior styles.
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