Parquet populism is top 2021 trend

Offering six designs within the Distinctive Landscape Collection and just four within the Universal Collection this is evidence that you do not need a huge portfolio of colour to keep the consumers happy. A carefully selected palette offering the consumer mid, light, and dark offerings has been all that is needed.

The best-selling colours for both brands are mid tone oak colours which relate to traditional wood tones. Distinctive Landscape Parquet in Hawthorn and Universal Flooring Parquet in Smoke enjoyed 33% of the overall parquet sales between them demonstrating that consumers purchasing parquet are doing so because they want that timeless, traditional look.

Polyflor agrees: “Herringbone is very fashionable at the moment and our Cambridge and Georgian Parquet designs from our Camaro Range are extremely popular.

“The beauty of LVT is that you can be creative with installation patterns. Any of our glue down LVT planks can be installed in a herringbone laying pattern – many people are opting to do this with full planks or even cutting planks to their desired size for a more bespoke herringbone installation,” says Faye Alletson of Polyflor.

The company provides a sophisticated online visualiser to quickly and easily see how Polyflor products would look installed in the home.
A key new feature now allows you to toggle between straight laid and Herringbone laying patterns to see what works in the space.

The Invictus brand of LVT from Associated Weavers has invested heavily in class-leading in-store displays for retailers which can showcase herringbone designs with larger-sized samples that consumers appreciate.

“We show all our parquet designs in large format and I must say it

has been very successful with our customers and the end consumer,” says Gavin Pugh, UK MD of Associated Weavers. “We also show different laying patterns, such as traditional parquet, block formation and combinations of colours and we know that people really want to see parquet on a larger format to get the full visual… then it sells itself!”

New England Oak and Highland Oak are flagship parquet floors for Invictus and the award-winning LVT display system and the brand’s website feature an advanced room visualiser that allows consumers to view roomsets or upload their own room photo to see the designs in herringbone, woodblock and tramline laying patterns. And the photo below shows how a combination of decors can be highly effective.

Next month there will be more from Invictus as new parquet designs come to the UK to increase the momentum of its popularity.

“A herringbone laying style is a much-loved choice, thanks to its contemporary classic feel and striking finish,” says Stella Coyle, national retail sales manager of Karndean Designflooring.

“It is now more popular than ever before, and over the years, more and more pattern variations have been introduced. This includes alternating herringbone designs with more than one colour,” she says.


Karndean’s Art Select, Van Gogh and Knight Tile ranges all feature a modern collection of small plank herringbone designs in a versatile range of wood tones. There is also established traditional (9” x 3”) parquet planks available in a range of deep, blond and light grey tones as part of the Art Select collection.

New for 2021, Karndean’s popular herringbone design can now be achieved in less time with the new click-locking Van Gogh rigid core designs. Grey Brushed Oak, Warm Brushed Oak, Golden Brushed Oak and Salvaged Barnwood – include a mix of warm wood and cool grey tones in a 28” x 7” small plank herringbone. It’s a flexible option for home decorators and designers looking for less upheaval when it comes to installation as you can install over an existing or uneven subfloor. The enhanced acoustics also helps support a healthy home as sound transfer to rooms below can be reduced.

“Our love of herringbone has also led to more of us opting to match designs room to room. Therefore, having the flexibility to be able to pair herringbone designs with matching full-length planks is also important going forward,” says Stella. “That’s why our parquet and herringbone designs can be perfectly paired with full length planks to achieve colour continuity in
the home.”

Brampton Chase has launched a new collection of large plank and herringbone sizes with an impressive range of decors and micro bevel edges.

The Studio Designs LVT range offers a choice of modern, elegant herringbone designs including Blond Oak, European Oak, County Oak, Chicory Haze and Smoky Bay which let you get creative with your installations.

“Our team are passionate about flooring and Studio Designs pulls together their concepts, styles and expertise into a truly unique collection perfect for homes and business alike,” says the company, “with the breathtaking colours and all the quality and durability you’d expect from a Brampton Chase floor.

Harvey Maria is seeing real growth in their parquet designs. “These shorter planks laid in a herringbone pattern are seriously stylish right now,” says Lucy Tunstall. “They create a modern luxe feel to contemporary homes and reflect current interior styles, especially in kitchens and open plan living spaces.”

Harvey Maria predict that these designs will continue to be a growing trend throughout 2021, and are excited to soon be introducing a stylish new collection that has been carefully engineered for herringbone patterns - watch this space.

Currently Harvey Maria have two parquet collections - Premium Wood Parquet and Parquet Oak, which sits within their popular MSeries collection. MSeries authentic wood planks are recognised for their low impact on the environment, both indoors and out. These hand-crafted designs with ultra-realistic wood grain emboss and unique matt finish look and feel like real wood - reflecting the trend of adding organic, textured materials into our homes.

Moduleo says demand for herringbone designs which deliver a juxtaposition of either distinguished or characterful floorcoverings grew exponentially in demand throughout 2020.
Matthew Brook, national sales manager for IVC Group UK and Eire, comments: “Herringbone continues to go from strength to strength as a firm favourite in the UK.

“Searches for the style support this and our sales figures show growing demand for herringbone over recent years, so we expect this trend
to continue.

“At Moduleo we offer two different sizes of Herringbone plank, meaning a pattern can be accentuated to a customer preferences. This offers more flexibility for consumers to create the room they truly want and with a style like herringbone they can rest assured that it will be relevant for years to come.” 

Moduleo’s LVT Herringbone LVT is simple to install and has a variety of wood-effect options priced lower than traditional parquet flooring. The range lends itself well to hallways and kitchens, giving them a
classic look but with modern benefits, such as warmth under foot and water resistance.

The CFS Eternity Parquet range from Carpet & Flooring offers the perfect solution for domestic installations for consumers looking to spruce up the home to create a warm and inviting environment.

The CFS Eternity Parquet range from Carpet & Flooring offers the perfect solution for domestic installations for consumers looking to spruce up the home to create a warm and inviting environment.

Available in 15 natural wood effect finishes which embody the authentic allure of real wood with textures, knots and grains, the Eternity Parquet range offers many versatile parquet design options; herringbone, weave, double herringbone and quartet, to create a stunning designer floor, without the designer price.

Plus, it comes complete with a 0.30mm wear layer and PU coating which give extra surface protection, making it easy to maintain. The range also comes with a 20-year Domestic Warranty.

CFS Eternity Parquet is part of a comprehensive CFS Luxury Vinyl
Tile collection, available from 10 Carpet & Flooring branches across
the UK.

ACCESSIBLE STYLE IN CUSHION FLOOR

With sales and trend reports all pointing to herringbone’s continued popularity, Leoline is making the look accessible through a range of stylish cushion vinyl options.

Stuart Reeves, sales director, Leoline: “At Leoline we’ve a long track-record in being the first cushion vinyl brand to deliver looks to market and this is true of herringbone. Herringbone has been appearing on our social media accounts for a good while now and it always receives a good response, just strengthening the feeling that the look of 2020 is set to continue well into 2021, and likely beyond.

“We’ve eight wood-effect herringbone variants throughout the range and have even brought the pattern to tile and stone for a really edgy, contemporary feel. The range is broad with classic herringbone styles like Sintra, the reclaimed timber effect of Lido and the striking chevron look of Olympus in trendy grey hues; and there’s something at every price point. From our Luxury Trends collection right up to Comfytex Deluxe and Timberline, our cushion vinyl floors deliver the hugely popular herringbone look in a floor that’s affordable, easy to install, tough, simple to clean and comfortable,” he said.


“A great option for anyone wanting to add on-trend style to their bathroom or kitchen, Leoline is just as at home in living spaces and hallways where its softness and warmth is always sure to provide a great welcome, making home feel that little more comfortable. Customers can order samples of our herringbone floors for free directly from our website,” said Stuart.