On Display 2023
Effective POS is essential in a crowded, competitive market but your floor and wall space is a precious commodity that all your suppliers want a piece of. So we’ve selected some of the best displays for retailers to help drive your business in 2023.
Victoria Carpets & Design Floors
With over 128 years retail experience, Victoria offers point of sale you want to have in your store.
Innovative, eye catching and exciting stands that can be scaled to suit the space available. Whether you specialise in carpet or LVT Victoria have something for everyone.
With a dedicated team of inhouse merchandisers Victoria has stock ready to install. They stand rm in supporting independent retailers with bricks and mortar premises and can offer preferred pricing for stand holders.
www.myvictoria.co.uk sales@myvictoria.co.uk 01562 749300
Pure Branding by SMG
Representing over 450 retail outlets, SMG have always offered their
members and suppliers ultimate flexibility in developing their businesses and nothing exemplifies this as much as their Pure branding concept.
Designed to be a versatile option for members it gives the retailer everything they need to optimise their de-branded offer in store. The retailer can choose from a range of bespoke unitary and then choose from a basket of products which include some of the top selling ranges from the best suppliers in the industry, at every price point. There is something for every store, large or small – featuring carpet, carpet tiles, vinyl, underlay or LVT - they don’t even need to have a direct
account with the supplier whose product they feature.
Retailers have total independence and can take as little or as much unitary as they would like – from a single tombola to a whole shop fit. It’s an excellent way to give a cohesive look to any carpet section in store.
www.smg-group.co.uk lthomas@smg-group.co.uk 0118 932 3832
Abingdon Wilton Royal
As wool carpeting continues to enjoy a resurgence, Abingdon Flooring has revealed a brand-new visual identity for the made in Britain Wilton Royal collection.
The new look for point of sale and hanging books, brings Wilton Royal in-line with Abingdon Flooring’s fresh and modern brand and brings unity across Wilton Royal, Love Story and Stainfree collections. Showcased on displays for Royal Charter Deluxe and New Royal Windsor ranges, the identity highlights the natural qualities of wool carpets as well as reinforcing Abingdon Flooring’s strong brand.
Abingdon Flooring has a strong reputation for affordable carpets made in Britain and bringing this sentiment to the forefront of the identity has been a key part of the merchandising redesign. Now featuring heavily alongside signature graphics, the high-profile of Abingdon Flooring ensures these are recognised as wool carpets with great value.
“We’re delighted to be launching this new look for our
Wilton Royal merchandising as it brings the collection firmly
into the Abingdon Flooring family,”
says Charlotte Coop, marketing manager.
“We’re sure that the displays will help to make wool a star
once again and give our retailers the opportunity to present wool carpets from a youthful and dynamic brand.”
www.abingdonflooring.co.uk sales@abingdonflooring.co.uk
01274 655 694
Ten POS tips for top-selling stores
1. Ensure a large mix
of standard and niche products to reassure
consumers they have plenty to choose from – even if they
ultimately go for something safe.
2. Mix more expensive items alongside cheaper products so that
the opportunity to trade up is always there – don’t place the high
end products on their own or in an increasing price layout where
they can be disregarded by customers.
3. Use your window – too often this is a neglected area but a good
display reassures consumers that you’re a smart retailer.
4. Use your floor! Have the most popular of your higher margin
products laid in sections of your oor. Consumers like to buy what
they can see in a larger sample.
5. Keep literature racks full
– empty displays look tired and
complacent and consumers like to have material to take away –
and you can clip your business card to it.
6. Create different areas for different product types so that
consumers are not confused by too much on offer in the same
place.
7. Avoid an ‘industrial’ environment
– too many stores are sheds
with industrial roofs, lighting and ventilation on show. Use
suspended ceilings, black paint and screens to hide the worst
parts – the buying environment should be as domestic as possible.
8. Use soft furnishing, furniture items and owers around the flooring
displays to create a homely environment – and you can sell them
too!
9. Avoid the dark, dead bulbs and dark video screens.
10. Be careful about locating roll stock – very often it has a
prominent position and lures consumers past the higher margin
material. Consumers not only know it’s cheaper but the large
area helps them visualise it in their own home which is more
challenging with small samples.
Furlong Flooring
Furlong Flooring is relaunching its best-selling Trident range with improved, industry leading specification and an additional eight new colours to deliver on current home decor trends.
New Trident is available in neutral tones to complement existing home décor or make a statement with an added splash of colour. Functional and easy to t, these hard wearing twist carpets have been manufactured using their innovative, award-winning Combi-bac, which provides a flexible but strong alternative to other carpet backings on the market.
Furlong Flooring has also enhanced the stain-resistant,
easy-care qualities of the carpet. The range has received a heavy commercial classification, highlighting it as the perfect choice of carpet for high-traffic domestic and commercial settings.
To stand out and grab customers’ attention in competitive retail environments, Furlong is supporting Trident retailers with a range of fresh, bright, appealing and easy to use POS display models.
www.furlongflooring.com dowen@furlongflooring.com 01322 628 700
Associated Carpet Group
A significant part of ACG’s member offering is its award-winning own label brand “Smartchoice”.
Through its modernistic consumer friendly appearance and significant
product choice, it allows retailers to rejuvenate their stores and give their
showrooms the “WOW” factor.
Equally, if not more importantly, it allows members to maximise margin
whilst protecting their sale against the annoyance of high street and online price comparison and more recently, with the increase of trade counters offered by distributors, the man in a van.
www.acgcarpets.com info@acgcarpets.com 01942 825520
Cavalier Carpets
It’s all about catching the eye ! And few manufacturers point of sale range does it better than the stunning Cavalier display system.
The angular POS system is well established but now with radically different new graphics it looks brand new and Cavalier’s latest, distinctive new branding makes it even more of a show stopper.
Choose from contemporary ‘slim-line’ wall unit modules incorporating LED lighting, stylish ‘selecterns’, ‘design a drum’ tombola and Cavalier’s revolutionary ‘select a swatch’ wall hanging system. All backed up by the attractive style of the new-look swatches.
Ask your Cavalier representative about updating your
existing POS, or more details about ordering new stands today.
www.cavaliercarpets.co.uk info@cavalier-carpets.co.uk 01254 268 000
