Natural inspiration for texture and colour

Karndean Designflooring – Van Gogh collection
Grey Brushed Oak

Supporting wellbeing through good product design is vital. So, all Karndean Designflooring products are low in Volatile Organic Compounds (VOCs) to protect air quality. Their Van Gogh rigid core collection also features an enhanced acoustic backing to reduce noise transfer, making it ideal for multi-storey buildings as noise is reduced to floors below by up to 21dB .
Stella Coyle, national retail sales manager of Karndean Designflooring, said: “Our new Van Gogh rigid core designs are perfect if you’re looking to create a neutral backdrop. Each design can be perfectly paired with a wide range of trends including scandi, modern industrial and minimalist. The enhanced design features ensure it contributes to creating beautiful and healthy environments.”

Moduleo LayRed Woods is a new collection for 2021 which offers 40 unique, nature-inspired wood designs, providing stockists with the widest ever offering of Moduleo LVT styles.

The range has been designed in-line with growing desire from consumers for more natural styles and comprises elegant, outspoken and vibrant patterns from light to dark shades. The rigid vinyl planks not only have a realistic look and feel but are much more user-friendly and easier to maintain than real wood.

Alison McLaughlan, UK head of marketing for IVC Group UK and Eire, said: “We’re excited to launch Moduleo LayRed Woods and are delighted to expand our flooring range to provide our retailers with an extensive range of flooring styles for their customers to choose from.

“With this new collection, we are responding to the trend towards greater wellbeing in Interiors. We really wanted to emphasise the outdoors and we believe when there is more nature in your home, you feel good.”

Alternative Flooring takes the classic herringbone and turns it into stylish natural flooring in a great choice of wool, sisal, jute, coir and seagrass. Each gives this subtle directional design a different texture and all are full of tactile goodness.

Wool Iconic Fine Herringbone is a stunning flat woven wool carpet that’s ideal for a bespoke rug or stair runner with a bound edge. Wool Herringbone Zig Zag is a more defined design with an architectural edge.
Natural fibre herringbones are varied and versatile. Coir Herringbone has a rustic character, Jute Herringbone a finer feel, Seagrass Herringbone a tropical texture while Sisal Herringbone is a smart choice for rugs, runners and stair runners. Herringbone is fabulous for runners and stairways as the design elongates the space.

For rugs and runners, the border choice is endless. Get in touch with your creative side with the Make me a Rug online service. Herringbone Cotton Borders add a plain crisp contrast while the two-tone Herringbone Borders give a smart Savile Row finish.

For more colour Alternative has Quirky B Hot Herring a wool carpet that brings this on-trend pattern beautifully into interiors.
Herringbone is a timeless pattern that creates a feeling of space and elegance with textural interest that doesn’t overpower. Perfect as a stair runner or spread lovingly across a whole room. It’s a great solution for those who want a tactile and tonal natural carpet to look more contemporary. 

Harvey Maria has launched a stylish new authentic wood collection – Hurst Herringbone. Inspired by traditional timber parquet flooring, with its historical and luxurious provenance, the unique size of these petite planks has been carefully designed so they can be easily laid in a classic herringbone pattern.

This brand new collection creates a modern luxe feel in both contemporary and traditional homes, and really reflects trending kitchen designs. Featuring ultra-realistic wood grain textures, these tactile luxury vinyl floor tiles look and feel like real wood, but are massively practical, durable and sustainable. They sit within Harvey Maria’s bestselling MSeries range of natural planks and authentic oaks. Hurst Herringbone comprises six designs to complement all interior styles – from rustic Torn Bracken, elegant Earl Grey to a more traditional Old Bramble.

Harvey Maria founder Mark Findlay explains why the collection is also a great sustainable flooring option, “We are really proud that the MSeries collection is recognised for its low impact on the environment. Certified as exceeding the Eurofins Indoor Air Quality Gold Standard, which means that your indoor environment is safe and healthy for you, your children and your pets.”

All designs are incredibly durable and easy to maintain, providing a waterproof and slip resistant finish, with a lifetime residential warranty. All floors work beautifully in busy homes and demanding commercial spaces alike.

Cormar Carpet Company has launched a new wool twist carpet, Woodland Heather Twist, for Spring 2021.

Naturally made from 80% Pure New Wool, 10% Polypropylene and 10% Tuftbond, Woodland Heather Twist is a premier, fine quality tenth gauge carpet, available in two qualities, Elite and Deluxe. It is suitable for extra heavy domestic use making it ideal for high traffic areas such as stairways and hallways.

Woodland Heather Twist has a strong palette of 14 fashionable shades including a popular brown (Rushford Rye), rich gold (Goldcrest) and relaxing green (Meadow Light). Perfect to create colour and distinction. Durable, resilient and luxurious, Woodland Heather Twist is low maintenance with long lasting looks, as well as being moth resistant. It also comes with a 10-year wear warranty for added peace of mind.

The collection is available in 4 and 5-metre widths to suit all homes and is delivered via the Cormar nationwide delivery fleet.

Debbie Turvey, marketing manager for Victoria Carpets & Design Floors explains why interiors inspired by nature are particularly relevant right now: “As the theme for this year’s Mental Health Awareness Week (May 10th – 16th) was nature, it seems only right that we investigate how consumers are looking to bring the outside in,” she says Two thirds of adults reported feeling positive emotions when getting closer to nature and the outdoors, so it should be of no surprise that companies are using this as motivation for their new ranges.” 

Victoria Carpets have taken inspiration for their latest launch from the muted blue and green shades you would find in the British hedgerows. Royal Velvet is the new look, Royal Victoria.

A 100% wool offer in their Natureborn Collection that has been recoloured and is available in 20 timeless shades. This is a carpet that will stand the test of time, both from its palette and natural finish.
James Caldwell, sales director for Victoria Carpets & Design Floors, added: “We have all fallen in love with our homes again during the last 12 months and Velvet ranges have never been more in demand as we look to give our homes that luxury look.

Velvet fabrics have been taking their share of interior trend reports for the last few years, so it is only natural that we have also seen a demand for consumers wanting the same opulence and glamour from their flooring as well as linking back to natural tones that help us feel calmer and connected with nature.

“Velvet styles, although well known for their longevity and great value, also came with a somewhat traditional and perhaps old-fashioned look to them. We have been working tirelessly with our product development team to ensure that our new Velvet products are on trend with a look of modern yet timeless elegance.”

Consumers increasingly demand products which are made to environmentally and sociably responsible standards and Eco from
ITC Natural Luxury Flooring fulfils this.

For superb quality, outstanding craftsmanship and a sustainable use of materials, Eco collection is a perfect choice for residential and corporate hospitality locations where hard wearing, practicality and an environmentally responsible carpet is sought.

Eco is made on looms operated solely by hand using 100% superior quality natural undyed wool, cotton and a natural latex backing.
Eco comes in 4 and 5 meter widths, 6 muted colours and 3 different styles; Velvet, Loop and Rib, offering contrasting weave and texture, but all soft to the touch and with an opulent under foot feel.

As with all ITC Campeone and Connoisseur collections, Eco is available in made to measure rugs in sizes up to 500cm wide. A selection of tape finishes, which are exclusive, chic and co-ordinated is offered with the carpets.

As for textured plains in wool with natural effects, Adam Carpets iconic Kasbah Twist range has been a massive success story over twenty years.

Chris Adam, managing director of Adam Carpets explains the inspiration behind this much loved twist, “In conception, it was to recreate the look of a North African beach in the consumer’s home. The blends of heavily-flecked Berber yarns with North African/Middle Eastern colouring combined with the unique Adam manufacturing techniques have proven popular throughout the UK.”

Distinctive colours have been matched with an open 5/32nd gauge, rare amongst wool twists, which offers an attractive rustic feel to the carpet. The yarn is also heavily twisted giving a hard, robust texture that is durable and aesthetically pleasing at the same time.


Kasbah Twist has become well known throughout the industry. It was ground breaking at its launch, and still carries the reputation of being one the finest and most individual of twists on the market.