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VALENTINE IN VOGUE – the top products consumers have fallen for

SPECIAL FEATURE • February 14, 2025
As love is in the air this February, we’re looking at the trade’s most enduring relationships – the best sellers that consumers have taken to their hearts and which retailers know they can rely on through thick and thin...


Cavalier Carpets ♥ Rekindling relationships
Fall back in love with wool… nothing comes close to the underfoot comfort of a quality wool carpet.

For nearly five decades, Cavalier have been passionate about producing the finest floorcoverings, from tactile super fine, pin point twists to the most sumptuous soft velvets. Wool has natural charm, a sensual warmth and at its heart, strength and longevity.

“A natural charm, a sensual warmth and at its heart, 
strength and longevity”

Cavalier marry the qualities of wool, to its passion for design and colour to create brands which look and feel exquisite.... what’s not to love about a distinctive wool carpet.


T 01254 268 000    www.cavaliercarpets.co.uk


Cormar Carpets ♥ The Zenith of true love

Recently launched, Zenith is the latest addition to Cormar’s enduringly popular Easy Clean collection.


Available in both 4m and 5m widths, this brand-new heavyweight twist range is designed to offer unparalleled comfort and style. Stain resistant and bleach cleanable, Zenith is manufactured using new and exclusive Ultralux polypropylene. 


This cutting-edge yarn creates a carpet that feels luxurious underfoot, as well as a slight lustre that enhances its overall aesthetic without compromising on performance.


Produced on 10th gauge machinery, Zenith is available in a palette of 18 shades with a focus on popular neutrals such as warm greys, soft beiges, and timeless creams, alongside a selection of interesting pastel hues - ensuring there’s a perfect match for every interior style and preference.


Deliveries are made via Cormar’s own fleet to retailers across the UK and Ireland.   


T 01204 881234     www.portal.cormarcarpets.co.uk


Cybergold ♥ Love your rug all over again

What’s not to love about an underlay that’s carefully crafted to meet the needs of the consumer.


Customers everywhere are talking about their love for Cybergold's anti-slip underlays. They produce a range of high quality underlays, made in the UK, designed to stop rugs moving on all hard floors and carpeted floors, using non-slip grip technology - keeping your rugs in place and enhancing their look and feel underfoot. Rugs won’t become a dangerous slip hazard particularly on hard floors.

“Stop your rug from slipping and sliding – keep it in place with the nations best loved anti-slip underlay.”


Cybergold underlays are available on the roll or in handy pre-cut rug sizes ready to hand out with every rug sale you make. Simply cut the underlay with scissors about 1cm smaller than the rug and place on the floor with the rug on top. You can still pick up the rug and underlay to
re-position without damaging the floor.


T 01494 761814     www.cybergolduk.com


Furlong Flooring ♥ Don’t break hearts this Valentine’s Day – stock the carpet they’ll love 


Show your customers some love by offering Furlong Flooring’s Provence Classic and Deluxe luxury deep pile carpets.
The Provence range offers a plush, soft touch that homeowners will fall head over heels for, blending elegance, comfort, and unbeatable durability. 


With 12 stunning colour options, stain-resistant Carefree polypropylene yarn, and versatile widths of 4 and 5 metres, Provence is designed to meet every taste and space. The revolutionary Combi-bac backing ensures flexibility during installation, while its moth-proof and bleach-cleanable properties guarantee lasting beauty.


Don’t miss out on the chance to wow your customers with carpets that truly steal their hearts. Stock Provence Classic and Deluxe today – with a 7-year or 10-year warranty, it’s a commitment you’ll be proud of.


Make Valentine’s Day a love story for your customers’ feet
with Furlong Flooring’s Provence range.


For more information on the Provence Classic and Deluxe carpets and other carpets from the extensive Furlong range, visit Furlong Flooring online or contact a member of the Furlong Flooring team to discuss requirements for your next project. 


T 01322 628 700      www.furlongflooring.com

Abingdon Flooring ♥ Going big on softy 

What could be better to add some magic to homes this Valentine’s Day than Abingdon Flooring’s newest Love Story carpets?


With a softness that makes them easy to fall in love with, the comfort of Abingdon Flooring’s Love Story carpets is easy to enjoy thanks to the Stainfree for Life promise that ensures a long-lived romance. 


For 2025, Abingdon Flooring is giving even more reasons to strike up a relationship with its Love Story collection with the launch of two brand-new collections. These ultra-soft qualities are exceptional value so that Love Story can be enjoyed in more homes and come with a yarn that bounces back time after time, making them fine for use in heavy traffic areas of the home. Both collections also feature the extra comfort and easier installation that comes with a fleece back.


“These ultra-soft qualities are exceptional value so that
Love Story can be enjoyed in more homes and come with a
yarn that bounces back time after time,”


Soft Whisper and Hidden Depths (pictured left) come in 14 plain and heathered tones in popular colours, so there’s sure to be a look to fall in love with, and both benefit from a 10-year Stainfree for Life warranty against common household spills and mishaps, including dried-in stains.

 

The carpets are available in 2.5m, 4m and 5m wide to cut-down on waste. 


T 01274 655 694     www.abingdonflooring.co.uk  sales@abingdonflooring.co,uk


STS ♥ Elegance Royale Herringbone

Although herringbone floors may be a recent trend, they have been used for thousands of years and were once considered a symbol of prosperity in ancient Rome and Greece. 


Today, a herringbone floor is ideal for creating harmony and balance, adding a pattern that adds visual interest to the floor and makes spaces appear more prominent in your home. 


“Each herringbone pattern has been skillfully created using a new super matt technology (GraMatt Ultra) that makes the floor visually closer to natural wood, unlike many other glossy LVT products.”


Each herringbone pattern has been skillfully created using a new super matt technology (GraMatt Ultra) that makes the floor visually closer to natural wood, unlike many other glossy LVT products. The herringbone design accurately mimics the texture of natural timber while incorporating multi-tonal variance to give your herringbone floor realistic character and depth.


T 0345 899 1000      www.eleganceroyale.co.uk

Lyrical love - AI's fondness for flooring

We have a feature on Artificial Intelligence this month, so for Valentine's Day we also asked Google's AI bot Bard to write

a love poem to carpets....


Oh, carpets, my love, my soft, woven delight, Your plush embrace warms my soul, day and night. Your fibres like threads of a tapestry grand, A canvas of colors, a masterpiece unplanned.


Beneath my bare feet, your touch is so kind, A gentle caress, leaving worries behind. I sink into your depths, a velvety dream, Where the world's harshness fades like a distant stream.


Your patterns intricate, stories they tell, of lands faraway, where enchantment does dwell. Floral designs, like meadows in bloom,
or geometric motifs, dispelling the gloom.


Oh, carpets, my love, you bring joy to my heart, a refuge from life,
a place to impart. In your comforting presence, I find my repose,
a haven of peace, where my spirit grows.



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