VALENTINE IN VOGUE – the top products consumers have fallen for
Cavalier marry the qualities of wool, to its passion for design and colour to create brands which look and feel exquisite.... what’s not to love about a distinctive wool carpet.
T 01254 268 000
www.cavaliercarpets.co.uk
Cormar Carpets ♥ Lovable loop
Launched for Spring 2024, Primo Textures is the latest addition to Cormar’s enduringly lovable Easy Clean collection.
Available in both 4m and 5m widths, this exciting new range marks a significant milestone for the company as their first synthetic loop pile carpet. Stain resistant and bleach cleanable, Primo Textures combines the renowned durability of polypropylene with the current trend towards loop pile, offering a hard-wearing and practical solution for any home, while retaining the natural allure that loop pile carpets offer.
Produced in both ribbed and weave designs, Primo Textures
is available in a palette of 20 popular colour options made to
suit any interior.
Manufactured with 100% Excellon Polypropylene in a premium quality
3-ply yarn, this new range comes with the added benefit of being moth proof; perfectly balancing the market demand for practicality with the natural, textural look of the moment.
T 01204 881234 www.portal.cormarcarpets.co.uk
Cybergold ♥ Love your rug all over again
What’s not to love about an underlay that’s carefully crafted to meet the needs of the consumer.
Customers everywhere are talking about their love for Cybergold's
anti-slip underlays. They produce a range of high quality underlays,
made in the UK, designed to stop rugs moving on all hard floors and
carpeted floors, using non-slip grip technology - keeping your rugs
in place and enhancing their look and feel underfoot. Rugs won’t
become a dangerous slip hazard particularly on hard floors.
“Stop your rug from slipping and sliding – keep it in place with the nations best loved anti-slip underlay.”
Cybergold underlays are available on the roll or in handy pre-cut rug
sizes ready to hand out with every rug sale you make. Simply cut
the underlay with scissors about 1cm smaller than the rug and place
on the floor with the rug on top. You can still pick up the rug and
underlay to re-position without damaging the floor.
T 01494 761814 www.cybergolduk.com
Abingdon Flooring ♥ Fulfil their Destiny
Destiny is the first ever roll-only carpet from Abingdon Flooring’s popular Love Story family of ultra-soft carpets.
As the first roll-only carpet from Abingdon Flooring’s Love Story family, Destiny makes ultra-soft luxury more obtainable than ever before. Made in Britain from solution dyed polyester, it also offers excellent stain resistance and bleach cleanability for a carpet that’s as practical as it is soft and comfortable.
Abingdon Flooring has engineered Destiny as a competitive 5/32nd gauge saxony quality so that homeowners can enjoy the luxury of Love Story at a never seen before price. The entry-level carpet is exclusively available in four-metre wide rolls to increase competitiveness further, and so that retailers can enjoy instant stock access for when time is pressured.
“As Love Story’s first roll range, Destiny marks a significant opportunity for retailers,”
says Charlotte Coop, marketing manager, Abingdon Flooring.
Despite its excellent affordability, Destiny upholds the luxury and quality values that have been at the heart of the Love Story family since its introduction to the market. Soft to the touch and performing well in high-traffic areas of the home like hallways and stairs, it’s yarn has excellent recovery and will bounce back time after time. The carpet comes with a 10-year wear warranty.
Destiny comes in a mix of heathered and plain tones in colours such as frost, anthracite, caramel crème and soft walnut for a versatile colour palette that will offer something in every style of home.
Destiny joins the Love Story family alongside Lasting Romance, Deep Feelings and the award-winning Wild Silk. The carpet will be available in four-metre rolls across all eight colours.
T 01274 655 694 www.abingdonflooring.co.uk
STS ♥ Elegance Royale Herringbone
Although herringbone floors may be a recent trend, they have been used for thousands of years and were once considered a symbol of prosperity in ancient Rome and Greece.
Today, a herringbone floor is ideal for creating harmony and balance, adding a pattern that adds visual interest to the floor and makes spaces appear more prominent in your home.
“Each herringbone pattern has been skillfully created using a new super matt technology (GraMatt Ultra) that makes the floor visually closer to natural wood, unlike many other glossy LVT products.”
Each herringbone pattern has been skillfully created using a new super matt technology (GraMatt Ultra) that makes the floor visually closer to natural wood, unlike many other glossy LVT products. The herringbone design accurately mimics the texture of natural timber while incorporating multi-tonal variance to give your herringbone floor realistic character and depth.
T 0345 899 1000
www.eleganceroyale.co.uk
Furlong Flooring ♥ Beyond Wool Collection
Indulge in the love affair with sustainability and style this Valentine's Day with Furlong Flooring's Beyond Collection.
Elevate your space with five luxurious ranges of twist and loop pile carpets that seamlessly blend the charm of natural wool with unmatched practicality. From the sophisticated Renaissance, Elegance & Serenity twist pile options to the chic loop piles of Henley & Marlow, this collection offers versatility for every taste.
Celebrate love for the planet with the Stanton, Callanish, Amesbury and Castlerigg ranges, crafted from 100% recycled polypropylene yarn. Not only an environmentally conscious choice, but these carpets also boast 100% bleach cleanable fibres for easy maintenance, what’s not to love? The collection showcases natural hues and on-trend loop designs, ensuring a seamless fit with Furlong's Combi-bac backing.
“Beyond Wool embodies value, choice, and contemporary design, delivering hard-wearing, stylish carpets that make a heartfelt statement in any home.”
Beyond Wool embodies value, choice, and contemporary design, delivering hard-wearing, stylish carpets that make a heartfelt statement in any home. This Valentine, choose sustainability, choose Beyond Wool – because when it comes to carpets, if you love wool, you will love this collection.
T 01322 628 700
www.furlongflooring.com
MasterPiece ♥ Your partner that does the business
Prefer to spend your evening being a Valentine rather than working out plans and quotes?
Prefer to have everything the customer wants done by the time you complete the visit, rather than having to promise to come back with the quote?
Would like to be able to give the customer a ballpark estimate for their rooms within a minute of starting the conversation? That’s speed dating!
Ever struggled with a part fit: trying to work out what to put on the van and what instructions and plans to give the fitter, just for today’s part fit? If so, let MasterPiece be your baby.
Ever thought a one-stop-shop system that integrates measuring, planning, estimating with a scheduling dairy and back-office functions was pie in the sky? Well, the news is that it’s in
the cloud.
MasterPiece is not just a one night stand in the corner of your showroom, it has all the ‘L’s of the best relationships: Laughter, lust and loyalty.
T 01737 355831 www.masterpiece-system.com
F Ball & Co Ltd ♥ Always close by your side
Flooring retailers love the industry-leading support that they can rely on when using F. Ball products.
On-site support is provided by a team of regional technical representatives and dedicated retail support staff, while the company’s head office-based Technical Service Department is on hand Monday to Friday to answer questions about subfloor preparation and
floorcovering installation.
The service allows industry professionals to obtain expert
advice on the best course of action for a particular flooring
project when using F. Ball products.
Alternatively, enquiries can be made via email or the company’s social media channels: Twitter, Facebook and Instagram. F. Ball customers
can also request virtual site visits, using video messaging platforms such as WhatsApp video, for a quick and convenient alternative to in-person site visits.
Flooring professionals can also consult F. Ball’s digital resources.
The F. Ball website features a library of video tutorials covering all aspects of subfloor preparation and flooring installation.
T 01538 361633
www.f-ball.com
Lyrical love - AI's fondness for flooring
We have a feature on Artificial Intelligence this month, so for Valentine's Day we also asked Google's AI bot Bard to write
a love poem to carpets....
Oh, carpets, my love, my soft, woven delight, Your plush embrace warms my soul, day and night. Your fibres like threads of a tapestry grand, A canvas of colors, a masterpiece unplanned.
Beneath my bare feet, your touch is so kind, A gentle caress, leaving worries behind. I sink into your depths, a velvety dream, Where the world's harshness fades like a distant stream.
Your patterns intricate, stories they tell, of lands faraway, where enchantment does dwell. Floral designs, like meadows in bloom,
or geometric motifs, dispelling the gloom.
Oh, carpets, my love, you bring joy to my heart, a refuge from life,
a place to impart. In your comforting presence, I find my repose,
a haven of peace, where my spirit grows.
