Moorland makeover
Website Editor • August 23, 2019
Balta has breathed new life into its long-running and hugely popular Moorland Twist collection with a brand-new look that brings the range’s marketing collateral bang up-to-date.
As one of the manufacturer’s most successful StainSafe carpets, Moorland Twist continues to be a popular choice in homes around the country and with colours in on-trend grey, as well as neutral hues of cream, beige and brown; it’s 12-strong palette is certainly ready for today’s interiors.
Geert Vanden Bossche, marketing director, Balta, comments: “Moorland Twist is a classic StainSafe heather style that’s great value and with a colourbank that holds something for almost any setting. However, as a long-running collection the image set by its presenter and swatch book was beginning to feel a little dated, and certainly not reflective of its position as one of our most popular collections with a long lifespan ahead of it.
“To make sure that the range appeals to a new generation of homeowners we’ve given Moorland Twist a facelift, bringing a striking look for point-of-sale while leaving the collection’s heart untouched and ready to bring its great value and StainSafe performance.”
Available with a coordinating stripe pattern (4m wide only), StainSafe Moorland Twist comes with a 10-year StainSafe warranty. The carpet features Balta’s Texflor backing for improved underfoot comfort and easier fitting.
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