Make your underlay flex with Floorwise Flexilay

March 3, 2025

When it comes to getting maximum value and longevity from your underlay recommendation think density first, says Floorwise.

While thickness has the biggest impact on an underlay’s perceived comfort – giving more ‘squish’ between the fingers – for customers that want a more long-lasting underlay which delivers excellent value over its lifetime, density matters most. The ability of the underlay to recover time after time, or bouncebackability as Floorwise calls it, is determined by the density of the foam used. With this better recovery comes a longer lasting underlay that’s less likely to compress over time, giving customers lasting comfort.

Floorwise offers a range of densities for its pre-consumer recycled PU foam underlays, enabling customers to get their perfect feel and support. These start at Medium Density and peak at Ultra High Density which is recommended for contract locations and the range offers a wide choice of underlay densities available in thicknesses from 8mm to 11mm. For many homes, the ‘sweet spot’ can be found in the Floorwise Extra High Density Plus (EHD+) underlay range. This density remains extremely competitively priced, while also delivering an underlay that recovers time after time.

With Floorwise Flexilay, customers can enjoy this great long-term performance and excellent value in 9mm, 10mm and 11mm thicknesses. Made in Britain, the Flexilay collection is one of Floorwise’s most popular choices and gives homes sublime comfort in any room.

Richard Bailey, Managing Director, Floorwise, says: “While we offer an extensive range of densities, with our Flexilay collection, busy homes can benefit from great durability which will ensure lasting comfort at a price that won’t break the bank. So, if you’re looking to recommend quality products to your customers, rather than simply the cheapest, you really can’t go wrong in suggesting Flexilay as the start of a fantastic floor.”
The Flexilay collection is available from Floorwise distributors in the UK, Ireland and Europe.

01509 673974 • wiseup@floorwise.co.uk • www.floorwise.co.uk


SEARCH OUR NEWS SERVICE
FEATURED ARTICLES
March 31, 2025
Following its 2024 launch, the INDX National Flooring Show returns to Cranmore Park on 13-14 May 2025, with a commercially crafted showcase designed to fuel visitors’ business growth.
March 31, 2025
In the constantly changing world of wholesale and retail flooring, staying ahead requires embracing digital tools that streamline operations, reduce costs and improve customer service. By developing industry-specific software that address the unique challenges faced by flooring businesses, klipboard is enabling the flooring supplies industry to improve their operations through technology.
March 28, 2025
First impressions count, so in addition to choosing a durable and practical floor for halls and stairs, this connective space needs to be welcoming and ideally have a wow factor.
March 4, 2025
The LVT market continues to grow, and product offers become hard to differentiate between, that’s why Inspiration by Tarkett is fast becoming a popular option for retailers and consumers alike.
March 4, 2025
The Cavalier in-store sales kit is well-known throughout the trade for its striking appearance, clean, crisp lines in a stunning white powder coat finish, which as well as making samples stand out against it, disguises its robust steel construction. Designed by Cavalier, the products are all custom-built within walking distance from its Blackburn premises.
March 3, 2025
When it comes to supporting retailers in showcasing high-quality flooring products, Furlong Flooring leads the way with innovative and eye-catching Point of Sale (POS) materials. With decades of experience in the flooring industry, Furlong understands that first impressions count. That’s why its POS solutions are designed to make their extensive range of products not only easy to navigate but also impossible to ignore.
March 3, 2025
Tredaire’s latest in-store experience has touched down at Toons Furnishers, Derbyshire. Featuring striking sample displays, eye-catching banners, floor mats, window stickers, and more! The Tredaire-naut POS is transforming retail spaces and enhancing the customer experience.
March 3, 2025
Floorwise’s fantastic countertop display for its Max Reflections and Zenith profiles and floorwise underlays giving retailers the chance to maximise profitable up-sells.
Show More
BUSINESS NEWS
April 1, 2025
The British Furniture Confederation (BFC), the public affairs umbrella body of furniture and beds, furnishings and flooring sector trade associations, has unveiled its new Plan for Growth. The document is said to support BFC’s advocacy across four key pillars: skills and education; trade and exports; standards and regulations; and the environment and circular economy. It has been developed over the past few months, the organisation says, evolving from a combination of position papers written by the associations’ executives and a comprehensive survey of their collective members.
April 1, 2025
Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
March 30, 2025
Kellars, which describes itself as the largest independent flooring wholesaler in the UK, saw another year of “substantial growth” to July 2024, according to its strategic report for the period. With six depots across the UK and a team of more than 100, the company has reportedly grown at a “rapid rate,” with the year leading up to July 2024 seeing a dramatic rise.
March 28, 2025
Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
March 26, 2025
Based on data from the Office of National Statistics (ONS), carpets and other floorcoverings saw inflation of 0.6% in January, though this is set against a 2.5% fall last month. In January of last year the same category saw a 0.5% decline.
March 24, 2025
GfK’s long-running Consumer Confidence Index increased by two points to -20 in February. All measures were up in comparison to last month’s announcement.
March 19, 2025
Mohawk Industries has announced fourth quarter 2024 net earnings of $93m (£71.8m), with adjusted net earnings at $123m (£95m). Net sales for the fourth quarter of 2024 were $2.6bn (£2bn), an increase of 1.0% as reported and a decrease of 1.0% on an adjusted basis versus the prior year.
March 3, 2025
Likewise Group, a UK flooring distributor, has announced the completion of its purchase of a freehold Logistics Centre in Ivybridge near Plymouth.
March 3, 2025
VAT and PAYE records from HM Revenue and Customs, compiled by The Furnishing Report, have revealed the number of flooring retailers with sales over £1m reached a record high in 2024.
February 26, 2025
GfK’s long-running Consumer Confidence Index decreased by five points to -22 in January. According to the organisation, all measures were down in comparison to last month’s announcement.
Show More
READ IT ALL ONLINE

April 1, 2025
Lifestyle Floors, a leading brand of carpet, laminate, vinyl and LVT flooring, announces its relaunch to independent retailers, that will be rolled out across the UK from April 2025.
April 1, 2025
Kerridge Commercial Systems (KCS), a leading global provider of business software solutions, has announced its strategic rebrand to Klipboard.
March 31, 2025
Now available at floorwise distributors across the UK, Ireland and Europe, floorwise F586 – The Perfect Fix - is a new cartridge adhesive that’s a versatile solution for a wide range of applications.
March 31, 2025
With 57 designs to choose from and wonderful comfort with every footstep, customers will be feeling delight with the latest cushion vinyl collection from Beauflor. Ideal for homes and private areas within social housing, Feelings brings an affordable and stylish floor that has all the benefits of warmth, comfort and practicality.
March 30, 2025
Studio Casa is a cushion vinyl floor for homes serious about unique contemporary style.
March 29, 2025
Coretec celebrates its 10th anniversary in Europe this year. To celebrate this Coretec have launched a new premium look and designed a completely new display and presentation concept.
Show More