Invincible focus on LVT
Website Editor • July 19, 2019
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Invictus is the new force in luxury vinyl tile flooring as Associated Weavers goes all out with a major investment and a class-leading campaign to replicate the success of its carpet brands.
Associated Weavers transformed the soft carpet sector in 2015 with the launch of the Invictus brand – a new generation of performance polypropylene that quickly became a favourite with retailers
and consumers.
“Invictus has earned a huge reputation as a brand across the UK and retailers who take that trust into developing their smooth flooring business will not be disappointed,” he says.
Invictus LVT aims to tick all the boxes. The collection has an exclusive Scratchmaster top layer which offers outperforming wear characteristics. The dry-back Optimus range has a 0.3 wear layer with a 20-year warranty and Maximus range has a 0.55 wear layer which is offered in dry-back and click which has a 25-year warranty. The product is waterproof, has exemplary acoustic performance and is suitable for installation above underfloor heating.
The collection is launched with 84 options across true-to-nature wood planks, parquet, realistic stone tiles and classic Victorian ceramic designs. Some of the most eye-catching decors including the exclusive modern, geometric Designer Parquet, distinctive Belgium Blue stone, Concrete Crush, a natural Tropical Forest décor and a statement Victorian Treasure pattern.
Associated Weavers is demonstrating its serious commitment to the sector with the simultaneous launch of a range of 100% matching scotias for edge finishing, feature grout strips and a smart, consumer cleaning pack. “We did not want to launch Invictus until we had everything in place, without any compromise,” said national sales manager Jonathan Davies. “That has taken time but now we have everything right and we’re eager and ready to go.”
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