Headlam launches cost-concious Everyroom brand
June 22, 2022
Headlam has responded to the cost-of-living crisis with a new, price-competitive brand which will help retailers secure sales in a challenging market it says.
The "Everyroom" brand comprises 18 ranges – 16 carpet and two vinyl – exclusive to Headlam which will be in the market by the end of July. The average retail price of the carpet ranges is about £17 per square metre and includes an entry-level PP twist at £12.99.
“Headlam is delighted to be able to offer our customers a new and competitively priced product collection under the exclusive Everyroom brand,” said Chris Payne, Headlam CEO. “Everyroom will help our customers to secure sales, particularly at a time when consumers are more cost-conscious.“
A dedicate website has been launched and consumers can order samples online.
Trade prices for Everyroom are fixed until September says Headlam and free lecterns will be offered to retailers from August.
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