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First impressions count

Rita Bancroft • March 23, 2024

Our hallways probably withstand the greatest footfall in our home – it’s where we welcome guests and connect from room to room. First impressions count, so entrance areas need to be welcoming, durable, practical, and beautiful.


Putting your best foot forward is made easier with Ulster Carpets, regardless of your taste.


Combining style and substance, their range of Axminster and Wilton carpets, manufactured in the UK, and loop carpets, made by Danish specialists, Danfloor, mean you can make the right first impression at your entrance. Added to that is the option of complementing your choice with coordinating designs and colours throughout your home.

Their popular plaids are a great way to include pattern and colour.


Choose from Braeburn, Beaumont, Glenmoy or Boho Hamilton designs which range from the more traditional styles to the modern take on this classic design.


For plains, finding the right colourway won’t be an issue with Ulster’s extensive Wilton offering. Opt for the high twist plain and heathered yarn of Grange Wilton, the gently textured twists of York Wilton, the smooth finish of Ulster Velvet or the 100% wool option of Natural Choice Plains. 


"Their popular plaids are a great way to include pattern
and colour. Choose from Braeburn, Beaumont,
Glenmoy or Boho Hamilton designs...”

Between the patterns and the plains are Ulster’s loops. With their textured finishes, loops offer the best of both worlds, with Ulster’s three ranges – Habitus, Open Spaces , and Natural Choice Textures which are all made from 100% wool.


We asked: How do you make an entrance as fresh as a daisy?
“Choose Quirky Bloom carpet designed for
Alternative by
Kate Watson-Smyth the creator of the award-winning blog Mad About The House”, said Lorna Haigh, creative and marketing director
at Alternative.  


“Bloom joins Alternative’s award-winning Quirky collection of patterned carpet all designed and expertly woven in Britain
using British wool.”

We caught up with Gavin Smith, marketing director at Karndean Designflooring, to hear about their latest Tile Styles, he said: “Don’t expect herringbone to be going anywhere…


One of the many benefits of luxury vinyl flooring is its outstanding versatility, meaning that any pattern can be achieved in almost any material. So, a herringbone floor doesn’t have to be wood. In a stone design, from luxe Palazzo Marble and Midnight Marble to smooth grey limestones Fumo and Argento, a stone herringbone floor will bring a
cool sophistication to any room. Not just restricted to kitchens and bathrooms, this is a floor that will bring visual impact to living rooms
and bedrooms too.


“We’ve seen a huge shift towards warmer beige tones,
light greys and off-whites. Texture and bringing touches of natural materials indoors are still just as important in 2024.”

This fun floral captures the spirit of the sixties with a scoop of old fashioned Italian charm. The colourways are Tiramisu, Polenta, Gelato, Oliva, Pizzelle, Cavolo. 


In her own home Watson-Smyth made a deliberate choice to go full width on the stairs and all out with pattern to make a design statement and create a focal point. As is often the case the stairs are the first thing you see when you open the door. This carpet delights the eye and seeing blooms tumbling down the stairs makes you feel happy. The clever palette makes this lively pattern easy to live with - the petals are in cream with muted colour centre and background. 


Bloom joins Alternative’s award-winning Quirky collection of patterned carpet all designed and expertly woven in Britain using British wool. Contemporary patterns that inject personality on the floor and certainly make an entrance.  

Whether it’s a warm welcome or lasting impression you’re looking to achieve, flooring is the way to do it, says Stella Coyle, head of retail sales for Karndean Designflooring. 


She explains: “Hallways are hardworking spaces and so they need a floor that can stand up to the rough and tumble of life. Luxury vinyl flooring is perfect for this, offering the natural look of real wood or stone but with a hygienic durable surface that will look fabulous for many years with minimal maintenance. 


“Tone and pattern are big decisions when it comes to the hallway. Having the flexibility to opt for different laying patterns allows savvy home decorators to get creative when selecting their floor.


“Hallways are hardworking spaces and so they need a floor
that can stand up to the rough and tumble of life. Luxury vinyl flooring is perfect for this,”


For narrow hallways, we’d recommend a parquet herringbone or patterned design as it will naturally draw attention and trick you into thinking it’s a wider space. In more generous hallways, why not look to extra-large planks or tiles for maximum impact to make the most of your space? Likewise, go for a full-length plank herringbone for extra impact. There are also design strips that can be added between individual planks or tiles or introduced as border details, giving a sophisticated edge that effortlessly disguises the awkward angles often found in hallways.” 

“For narrow hallways, we’d recommend a parquet herringbone
or patterned design as it will naturally draw attention and trick
you into thinking it’s a wider space.”


This summer, Karndean will present new designs to its premium Art Select range. A collection first introduced in 2006, Art Select is the jewel in the crown so they are very excited about this upcoming launch. 


Stella added: “You can expect our refreshed Art Select range will look to fill the gaps that have naturally revealed themselves over time. I can’t give too much away at this stage, but I can say that the new collection will consist of an exceptional selection of designs, including unique timbers and rare stones, each with a hand scraped emboss for a truly authentic look.


A simple yet striking stair runner elevates the entrance to a home and adds a splash of personality, style and comfort to any hallway space which explains why this contemporary trend is seeing no signs of waning say Cormar Carpet Company.

loop ranges are becoming increasingly popular as a way of adding style, safety, and comfort to a staircase. The addition of a canvas taped border provides another dimension to your stairs and offers the opportunity to bring in a co-ordinating or contrasting colour. 


The naturally textured Fairisle collection from Cormar is available in a variety of stunning neutral tones to complement any colour scheme or decor. Fairisle is produced using 100% Pure New Wool, in a premium quality 3-ply heather yarn, making it not only delightfully soft under your feet but also durable and long-lasting. Ideal for traditional or modern homes and available in both 4 and 5 metre widths.


“Stair runners using wool loop ranges are becoming
increasingly popular as a way of adding style, safety, and comfort
to a staircase.”


An easy clean carpet is also a popular choice for a well-used hallway space. Comar’s Primo Naturals is stain-resistant, bleach-cleanable and comes with a 10-year stain and wear warranty to eliminate the stress that comes with the thrills and spills of busy family life. This range is manufactured in a palette of sophisticated tri-colour heather shades and is available in 4 and 5 metre widths.  

Amtico recognise that hallways are a great space for beautiful flooring to make a statement but need to be practical enough to withstand busy daily life.


Launched in January, Décor x National Trust is the second collection in collaboration with the National Trust. This new edit comprises of five distinctive designs inspired by the captivating architecture and ornate features of Kedleston Hall, a property built by renowned British architect Robert Adam in the 18th Century.       


“As with all Décor products, the new designs are proudly
Made in Britain, in Amtico’s Coventry factory, and all come
with a lifetime warranty.”


Corinthian, and Temple Diamond provide a choice of beautiful wood and stone LVT flooring finishes. Reimagined for the modern home, the unique geometric shape of Venetian Parquet Wood and Stone was inspired by Lady Mary Curzon’s beautiful 1903 peacock dress, which is displayed at Kedleston Hall. The beautiful gilt fretwork cabinet by famous London cabinet maker John Linnell, provided the inspiration for Akari Lattice, blending authentic woods and effortless pattern. The Corinthian design delicately balances squares, diamonds, and circles to create an elegant design and was influenced by Robert Adam’s beautiful ceilings. And the Temple Diamond design has a history of its own, inspired by the Temple of Venus, a ruin in the Roman Forum. 


As with all Décor products, the new designs are proudly Made in Britain, in Amtico’s Coventry factory, and all come with a lifetime warranty. 


Abingdon Flooring’s wool carpets bring British-made quality to make any entrance grander.


“Nothing says welcome home quite like a wool carpet,” says Charlotte Coop, marketing manager, Abingdon Flooring. “And with our wool carpets, we bring that welcome with the quality that’s synonymous with British carpet manufacturing.

“One of our newest wool carpets is the loop pile of Charter Plain Loop from our Wilton Royal family. Its heavy domestic rating is perfect for hallways. Made from 100% wool, Charter Plain Loop is a hardwearing loop in a range of 12 natural colours. Featuring our extra durable three-ply yarn, it’s a luxurious look in any hallway.  


“The carpet features our fleece backing for more flexibility and less risk of damage to skirtings and wall when installing. In narrow hallways this is something that shouldn’t be underestimated. As a plus for homeowners, the fleece also has a more comfortable underfoot feel. Most hallways will also benefit from Charter Plain Loop’s 2.5m width option which cuts down on wastage.


‘We offer a 12-year warranty with Wilton Royal Charter Plain Loop, so any hallway can benefit from a welcoming and luxurious wool loop pile carpet that’s made to stick around.” 


The entrance hall is a great place to try something different, says Moduleo’s marketing manager, Orla Kerr: “When you spend a lot of time in a room, say the kitchen or living room, you naturally want a floor that’s calming and restful so people often play a little safer and will generally opt for a wood plank. But when it comes to areas where you spend less time, like the entrance hall, where you want to make an impact, there’s a chance to be a little more expressive. 


“When you spend a lot of time in a room, say the kitchen or living room, you naturally want a floor that’s calming and restful so people often play a little safer and will generally opt for a wood plank.”


“We designed the Moduleo Roots collection around these playful combinations, letting people choose between different material looks that work in harmony. With Roots, homeowners can be confident in choosing a wood plank in living areas and then finding the perfect matching tone in a concrete, stone or terrazzo tile for the entrance hall.


Choosing something different in the entrance is a great way to add instant character and personality to a home. Our six design themes guide homeowners in possible combinations, so it’s really easy to find an entrance hall floor that’s different and unexpected, while balancing perfectly with the calming and restful looks of living spaces.” 


Create a wow factor with Hugh Mackay’s Deco Collection which includes 43 colour options over 7 beautiful designs, that comprise of four textured loops and three flatweaves. The three flatweave designs are available in 4m width, and the four textured loops come in both 4m and 5m widths.


The Deco Collection sits beautifully against their Habitat LVT Collection. Habitat is available in ten colours and has two plank designs and two herringbone designs. All designs come with smart four-sided bevelled edges and have two glue and two click installation options. 


“The Deco Collection sits beautifully against Hugh Mackay’s
plains and their Habitat LVT Collection.”


Quick-Step’s Capture laminate is the ultimate entrance hall floor. Impossible to tell apart from real wood, yet with the durability, scratch resistance and ease of cleaning that comes with premium quality laminate flooring, Quick-Step Capture is the ultimate entrance hall floor. 

Made in Belgium, the Capture range is Quick-Step’s best ever laminate floor. That’s because Quick-Step’s designers have recreated every detail of natural wood with surfaces that look and feel just like the real thing. Knots, cracks and grains are tracked with 20 times the texture of other laminate floors and with a finish that has just the right amount of matt or gloss, Capture has created a new level of realism in laminate flooring. 


And when it comes to hallways and entrances, everyone will appreciate Capture’s impressive scratch and stain resistance that will see it remain spick and span for years to come. Plus, its waterproof construction means that dirty boots, soaking wet coats and muddy paws won’t damage or mark the floor, no matter how long they hang around. 


“Quick-Step’s Capture laminate is the ultimate entrance
hall floor. Impossible to tell apart from real wood, yet with the durability, scratch resistance and ease of cleaning that comes
with premium quality laminate flooring.”


Capture is available in 18 decors including the rustic Cracked Oak Natural to the sophisticated Chic Walnut, classic Natural Varnished Oak and trending Painted Oak Rose, so there’s a Capture floor for any entrance. 


Life is not always black and white, is it? It’s not even beige and grey as much as it used to be. 

Tarkett told us they see that more customers are finally looking for some colour in their lives. And, when it comes to colours there are two which the paint guys can’t stop talking about.


Through all the magazines, the blog posts, the various influencers content reviewed by the team, Tarkett have honed into two recurring threads: French Grey, which is basically a lovely, subtle green- grey and a husky tone of powder blue - to keep our lives simple, Inspiration by Tarkett have called this French Blue.


“These tones re-emerged in kitchen design a while back and are claiming a foothold now throughout the home.”


Steve Urwin, retail marketing manager at Tarkett explains, “These tones re-emerged in kitchen design a while back and are claiming a foothold now throughout the home. They are perfect for creating a colourful first impression, and our Farringdon design is the ideal vehicle for these cool and welcoming colours.   

  

Urwin adds, “Black and white is classic styling of course, here we’ve mellowed the white to an ivory tone which works so much better with the highlight colours and added some finishing touches in the form of inlay strips and a diamond border all available to order”.


The new colours are available now as part of the Inspiration by
Tarkett collection.                      

Is your business ready to Make an Entrance? 



After almost two decades of selling mats to businesses across the UK and working with many well-known suppliers and manufacturers, Make An Entrance know the frustration the lack of
a named point of contact can bring. At Make An Entrance, they make a point of doing things differently.


Based in Lincoln, their account managers and manufacturing team
are all located on one site to ensure the creation of your new entrance mat is as seamless as possible. 


Whether you choose Coir or Synthetic Coir Logo mats, your logo or design is expertly hand inlaid by their workshop team. Make An Entrance prefer to inlay rather than print, so your design is embedded all the way through the mat and your logo lasts as long as the mat does, which is the only way to go for business entrances. 


Throughout the process your account manager will be in contact with you, they will produce artworks to show you how your mat will look before it goes into production. They can also send you samples free of charge to ensure you select the best material and the best colour for your new entrance mat. 

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Available in 4 metre and 5 metre widths and insect resistant to the industry gold standard Woolmark Level Two; Adam Carpets offer a durable and comfortable choice for anyone looking for a stylish and inspirational impact to wow visiting guests. 


Choose one of their woollen hard-wearing carpets to minimise the daily impact of foot traffic. Adam carpets are made with premium blends of wool and the best nylon 6.6 to achieve the best performance and appearance retention. Most use blends of accredited 100% UK-grown wool for a lower carbon footprint.


“Nexus adds a playful touch of strong shape which brings
any interior to life. To be had in sumptuous yet bold colours
for a striking look.”


way to make a statement and leave a lasting impression in any hallway. Offered in a range of scales and complimentary and calm colours, they work with any room scheme. Hallways are now more than ever seen as an essential key interior space in the home. That’s why their woollen carpets are a perfect fit, bringing that sense of comfort and warmth using renewable natural fibres.  


Nexus adds a playful touch of strong shape which brings any interior to life. To be had in sumptuous yet bold colours for a striking look. 

With LeoLine homeowners can make an entrance as unique as
they are, says Stuart Reeves, sales director for the leading cushion
vinyl manufacturer. 


“Everyone wants their home to make a great first impression
and because the hallway isn’t a ‘regular’ room where they
may entertain or relax, homeowners tend to think more freely
about the design of their floor. 


“Bolder looks inspired by classic ceramic tiles like Evora can be one way of making hallways stand out in older homes. Modern properties might look towards the concrete tile of Challenger or maybe even dare to use the marble of Stromboli or the new Celeste. Whatever look the homeowner wants for their hallway you’re sure to find it in LeoLine. And, of course, there’s also a huge range of welcoming wood looks including herringbone, chevron and painted styles for something a little different.


“Thankfully, because LeoLine’s easy to fit, durable and simple
to look after, it can bring all of these looks without the cost,
hassle and worry that often comes with the real thing. A good
quality entrance mat and regular vacuuming is all that’s needed
to keep any LeoLine hallway floor ready to make any entrance
feel extra special.” 

For more information contact:
Abingdon Flooring • 01274 655 694 • www.abingdonflooring.co.uk

Adam Carpets • 01562 822247 • www.adamcarpets.com

Alternative • 01264 335111 • www.alternativeflooring.com

Amtico • 0121 745 0800 • www.amtico.com

Cormar Carpet Co. • 01204 881234 • www.cormarcarpets.co.uk

Hugh MacKay • 01429 892525 • www.hughmackay.co.uk

Karndean Designflooring • 01386 820100 • www.karndean.com

LeoLine • 0800 032 3970 • www.leoline.co.uk

Make An Entrance • 020 8819 5869 • www.makeanentrance.com

Moduleo • 01332 851 500 • www.moduleo.co.uk 

QuickStep • 028 3025 0477 • www.quick-step.co.uk

Tarkett • 01233 746020 • www.tarkett.co.uk

Ulster Carpets • 028 3833 4433 • www.ulstercarpets.com


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