Office: 01892 752400
Sales: 0330 1234 885
karen.oriordan@kick-startpublishing.co.uk

Eco innovation is transforming flooring

December 13, 2024

New paragraph


The flooring industry has shown impressive tenacity in tackling the environmental agenda and innovating solutions to increase sustainability across the board.


In some other sectors, challenging economic conditions can put the environment on the back burner as a “nice to have”, sometime later! In flooring, the commitment to maintain responsible eco credentials has become core to the activities of many of the main players.


In this feature article we take a wide view – looking at corporate commitments, product innovation as well as recycling and waste management schemes.


BUILDING RESPONSIBILITY INTO
CORPORATE COMMITMENTS

Many major companies take a holistic view of the issue – looking at each aspect of their operation in detail as part of a structured approach to protecting the environment.


Carpet market leader Cormar is one company paving the way. Committed to reducing environmental impact, Cormar has achieved the ISO 14001 certification, setting high standards in environmental management. They have also invested £750,000 to upgrade their fleet, continuing to reduce CO2 emissions. 


As the first manufacturer to partner with Innovate Recycle,
Cormar is pioneering post-consumer carpet recycling in the UK,
with over 175 tonnes of carpets already recycled in 2024.
Their polypropylene ranges are certified as 100% recyclable,
and efforts are underway to implement clear markings for
easy identification of recyclable products.


Looking ahead, Cormar aims to reduce energy use by 30%, switch to renewable energy sources, and achieve net-zero emissions across all manufacturing sites. By involving
customers and retailers in their recycling efforts, Cormar is helping shape a sustainable future within the flooring industry, reinforcing the importance of eco-friendly practices from production to end-of-life.


In the smooths sector, another market leader, Karndean Designflooring is setting an example with its Karndean Evolve sustainability strategy which commits to reduce absolute greenhouse emissions controlled directly and indirectly by 42% by 2030 and from end of life treatment of its sold products by 51.6% by 2030.


A tangible example of planning for a low carbon future is the opening a new 103,000 sq. ft warehouse at its Evesham headquarters (pictured below, left). The energy efficient building, awarded BREEAM Excellent rating and fitted with 412 solar panels which are expected to generate more than 40% of its electricity requirements, puts the business on course to meet its carbon reduction targets.


Fleur Carson, managing director at Karndean Designflooring, said:
“Our Karndean Evolve strategy sets out ambitious, yet achievable science based targets to reduce our environmental impact at
both local and global scales, and the opening of this new
warehouse is a significant step in our journey. We are proud to
be taking a leading role in the building of a greener future.”


In another significant move, Karndean Designflooring has signed up to The Anti-Greenwash Charter, Established in 2023 to promote responsible marketing practices, The Anti-Greenwash Charter emphasises the need for accountability and fairness in all aspects of marketing. 


“We are proud to be the first flooring manufacturer to sign up to The Anti-Greenwash Charter,” says Fleur. “As a signatory, we are clearly stating our intention to keep our marketing fair with product claims that have been independently substantiated. We know that great things can be achieved when we take a collaborative approach so we are calling on others in the flooring industry to join us and stand together as part of this Charter.”


Another early signatory is Select First, a top marketing communications agency representing many brand leaders in the flooring sector. “We became an Official Partner of The Anti-Greenwash Charter to show that all our communications are honest and fair about the green claims they make,” says creative partner Tom Bourne. “Climate change is a huge challenge for society and we must all work together to solve it. The greenwash circulating in the flooring industry stops it from making real progress in addressing the issues we face. Building trust through The Charter and encouraging other businesses to follow is one small way that we can play an active part in changing that.”


See www.antigreenwashcharter.com


RECYCLING IS SUSTAINABLE, LANDFILL ISN’T

Several well-organised schemes are operating across the flooring industry to minimise the waste destined to be dumped in the diminishing capacity of landfill.


Leading vinyl takeback scheme, Recofloor, has been celebrating 15 years of successful recycling. Launched in 2009 as a collaborative initiated by manufacturers Altro and Polyflor, Recofloor collects both offcuts and uplifted vinyl for recycling. Material collected is used in new flooring and traffic products such as traffic cones. So far, the scheme has diverted a stunning total volume of nearly 7,500 tonnes of waste from landfill or incineration.


At every stage, the support and involvement of flooring contractors has been crucial to the scheme’s growth. From local fitters to national flooring firms, more and more contractors now see the scheme as their primary vinyl waste disposal option. 


For larger quantities of waste, Recofloor will collect from both project sites and contractor premises. Using Recofloor in this way can save up to 70% on waste disposal costs such as skip hire and gate fees. 


For the disposal of smaller day-to-day quantities, flooring distributors play an important role. Thanks to a network of Recofloor drop-off points set up by distributor members across the UK, contractors can drop off
day-to-day amounts at no charge.


Recofloor Scheme Manager Carla Eslava commented:
“Our achievements over the last decade and a half are due in no small part to the efforts and enthusiasm of all our members - we couldn’t be prouder of their commitment to responsible waste management practices.”

For rugs, the Take Care Program from Louis De Poortere is an integral part of its circular Ecorugs collection, which aims to reach 100% recycled content directly from old rugs.


Alan Russell, sales director, explains more:
“With Ecorugs we’ve set the stage to reach 100% recycled content
for every new rug. The aim is that every new Ecorug is made from
old Ecorugs, bringing a circular production process. By using a
100% PET construction – currently using 20% rPET – we can recycle old rugs and turn every kilogram into new raw material. 


“However, in order for us to reach this goal, we need to make sure that our rugs are returned directly to us for recycling by our partners and this is where the Take Care Program comes into play. Through
a QR code on the rug’s label, at the end of the rug’s wanted life, owners simply scan the code and arrange a free collection of the
rug, so that it comes directly back to us,”
he says. 


From there, LDP decides whether it can be cleaned and repurposed for an extended life, or whether it needs to be recycled into raw material for a new Ecorug. The Take Care Programme solves two key challenges for product sustainability – extending the life of products and proper recycling – all while making it easy for the consumer.


A great example of the collaboration between the carpet industry and recyclers is that between Penthouse Carpets and Anglo Recycling.


In 2010, Penthouse Carpets in Rochdale were sending bales of virgin carpet waste edge trims from their carpet production to landfill every week so they started talking with Anglo Recycling Technology who are based just 2 miles up the road to find a solution.


The innovative approach and solution that arose was for Anglo to take in their materials for recycling back into carpet underlay. Anglo had built a recycling line that enabled them to find a way in the UK of using these offcuts. On the same truck that is used to bring the waste materials for recycling, Penthouse pick up rolls of Anglo’s underlay made from the previous load of offcuts.


Penthouse now offer the underlay alongside their wider carpet offer under the brand “Ecofelt”.


Annually now, all of the 180,000 kgs of Penthouse manufacturing carpet offcuts that would otherwise go to landfill, are recycled back into 25,000 m2 of new Ecofelt carpet underlay and a further 100,000 m2 of other Anglo products.


Underlay leaders Ball & Young offer a Take Back scheme on Cloud 9 offcuts to customers for a number of years. They reuse these offcuts in the manufacturing process, which extends the products’ life cycle.


“We are committed to driving full circularity and this is the first step,” said Pete Ward, Head of Operations at Ball & Young.
“Under the scheme, we provide eligible customers with two one-tonne bags to store their offcuts. Once full, our drivers come back around to check and collect them. Of course, our goal is to expand the Take Back scheme to more customers.”


Floor preparation and adhesive products specialists F. Ball and Co. Ltd. is expanding the scheme that provides contractors with a convenient means of disposing its recyclable packaging.


It will increase the number of locations at distributor partners across the UK where contractors can effortlessly dispose of empty recyclable F. Ball buckets and bottles in branded receptacles, for free.


F. Ball has introduced recyclable packaging for a number of products, with much of the new packaging itself manufactured from recycled materials, allowing it to be reprocessed multiple times.


These include recyclable ‘eco pouches’ for its floor repair and finishing compounds, which require significantly less plastic to produce than the products’ previous packaging, and fully recyclable versions of five and
20 litre bottles plastic bottles used for liquids, including primers and tackifiers.


Subject to the continued success of the programme, there are plans for it to be further rolled out to achieve more widespread geographical coverage.

Helping facilitate recycling at the most practical level, Kenburn Carpet Crushers have become the industry’s solution of choice to compact flooring waste for transportation to reduce ever-increasing waste management costs.


“It’s not all doom and gloom as improvements in technology has enabled carpet and underlay waste to be recycled for less than the cost to landfill,” says Simon Wells at Kenburn.


“In addition to the tax increases for business’s announced in the recent budget, there’s another increase which didn’t receive as much publicity. On April 1, 2025, landfill tax will increase by a staggering 20%. This means in around 4 months’ time your skip costs will also increase by 20%,” he says.


Kenburn works closely with Carpet Recycling UK to avoid landfill and provide waste to heat and recycling solutions and has helped hundreds of retailers and installers over the last 10 years. 


Apart from the responsibility and cost-saving potential of this approach, Simon points out that participants also benefit from improved sales to environmentally-conscious consumers who respond enthusiastically to environmentally friendly initiatives.


Inset picture : Kenburn carpet crusher design


ECO INNOVATION DRIVES PRODUCT DEVELOPMENT

Every month we see examples of new products where sustainability is central to their specification. This trend is driven partly by growing consumer awareness and sensitivity but also by the increasing demands of the corporate sector where house developers, hospitality companies, architects and commercial specifiers require higher levels of environmental responsibility.


Some recent examples of this kind of product development include BioSisal – made entirely from renewable, natural and organic materials and possibly the most ecological and sustainable carpet available on the market today.


Just launched by the natural flooring company fibre, BioSisal is crafted from sisal, harvested sustainably in Brazil. The sisal is sourced from small-scale farms that are part of a cooperative, ensuring farmers receive fair prices for their crops. Grown organically without pesticides or fertilizers, BioSisal supports both the environment and the livelihoods of its farmers.


BioSisal’s backing is made from a 100% plant-based felt made from kenaf, hemp and recycled sisal coffee sacks. The backing is then secured to the sisal pile using a purely mechanical and environmentally friendly process which needle punches the backing into the back of the pile. The backing is so stable it allows the floor covering to be fitted traditionally without having to be glued to underlay. At the end of its natural lifecycle, the carpet can be shredded and used as mulch, or composted along with garden waste and other plant based organic materials.


BioSisal is available in a classic boucle design, in five soothing neutral colours and in a 4m width broadloom or as bespoke rugs and stair runners. Hard wearing and durable, the natural fibres help regulate the climate in a room, by absorbing and releasing moisture in the air and works well in conjunction with underfloor heating.


The smooths sector has been especially inventive. Unlike traditional PVC flooring made from fossil fuels, Beauflor’s Twilight uses an alternative PVC that harnesses used cooking oil and tall oil, a by-product of the wood pulp industry. By eliminating virgin fossil fuel derived materials, the global warming potential of Twilight is 40% lower than Beauflor’s conventional vinyl flooring for residential use. 


The introduction of Twilight is a step towards Beauflor’s goal to reduce the impact of its products and to reach zero environmental footprint. It’s part of a framework of actions set-out in the manufacturer’s Route to 2030 as it strides towards its goal by sourcing raw materials, sustainable production practices, ensuring sustainable usage and creating end-of-life solutions. 

Chris Roberts, national sales manager, says: “Twilight is an extraordinary product and represents a significant milestone in the cushion vinyl market. By replacing oil-based PVC with a PVC that uses natural materials which are repurposed from waste and industry by-product, we’ve significantly reduced the product’s environmental impact. What’s more, we’ve achieved this without changing the comfort and practicality that makes cushion vinyl such a popular choice. Twilight is a better cushion vinyl option for consumers wanting to make a purchase that considers the environment.”  

Picture above : Beauflor Twilight

Twilight is available in 10 striking designs that elevate home interior with contemporary designs that reference unique natural materials and forms. The range uses Beauflor’s digital print technology to achieve a hyper realistic design.


Millions of tonnes of plastic enter oceans and landfills each year, harming ecosystems and increasing global pollution. Adore Floors has introduced Earth Core, a stylish and durable flooring collection designed with a focus on environmental responsibility.


Earth Core is made from recycled materials, primarily PET from plastic bottles, combined with natural calcium carbonate, creating a resilient product with a reduced environmental impact.

Using advanced digital printing, this collection offers a range of high-quality designs. It features a simple click installation system, ensuring fast and easy installation. With options for integrated padding, it provides added comfort, sound insulation, and long-term durability, making it an excellent choice for both residential and commercial applications.



By transforming plastic waste as flooring, Adore Floors helps combat pollution and offers eco-conscious consumers and retailers a beautiful, long-lasting solution for their spaces.

Every niche of the industry is catered for with environmental initiative


With the increased popularity of trade shows after COVID, exhibition flooring waste is also growing. Waste that often cannot be recycled. Condor Carpets brings a solution to this versatile industry; Alloa Expo. Carpet made from a single polymer DNA that can be easily recycled.


For Condor Group, a mono-material carpet is not new, but it is for application in the exhibition industry. The fully recyclable exhibition carpet is available in three PET qualities with 6 to 7 colours each and a heavy felt backing. Besides two cutpile products, a loop-pile quality is also available.

 

They all come in both two, and four-metre widths. The most sustainable version is the EcoClean variant, which features 100% recycled yarn. An additional advantage is that the yarns are manufactured to the highest specifications and contain a specially adapted polymer which ensures that stains do not permanently adhere. Red wine or a cake stain?
You easily brush both out. Ideal for reusing the carpet for multiple exhibition events.


Launched in October 2024, Tessera Topology is the latest range to join Forbo Flooring Systems’ collection of carpet tiles. Combining contemporary and useable designs with enhanced sustainability performance, Tessera Topology is the first carpet tile in Forbo’s new Evolve+ series.


With the emphasis on combining environmental credentials,
design and performance, Tessera Topology is Forbo’s most sustainable carpet tile range to date. It is manufactured using
Thrive matter by Universal Fibers - a 100% solution dyed nylon
6 which contains 90% recycled content.


Combined with Forbo’s own lean production processes, Tessera Topology contains 75% recycled content, is manufactured using 100% renewable energy (electricity and biogas) and has a very low embodied carbon from cradle to gate (less than 1.5kg CO2 per square metre eqv. A1-A3), which is achieved without offsetting. 


From a design point of view, Tessera Topology combines linear angles with soft organic textures to create a contemporary geometric pattern that brings an inherent warmth to a space. With six neutral tones and seven muted accents in a traditional 50x50cm tile format, the range offers flexibility in a range of natural colours. 


Altro has published its latest sustainability report, providing a comprehensive overview of the company’s ongoing commitment to sustainable practices. ‘Building better futures’ contains detailed information on Altro’s environmental impact and efforts to reduce carbon emissions; initiatives and programs that promote social responsibility within its communities; innovations in sustainable product development and supply chain management; as well as key performance metrics and benchmarks that track the company’s sustainability goals.

As the inventor of adhesive-free safety flooring more than a decade
ago, Altro has used its expertise to develop and expand its portfolio
to form a collection of smooth and safety floors that need no wet adhesive for installation.


This includes Altro Stronghold 30 adhesive-free, the first adhesive-free flooring designed specifically for the rigours of commercial kitchens. Like all Altro adhesive-free floors, Altro Stronghold 30 adhesive-free delivers huge time and cost savings over traditionally adhered floors as well as up to 50% saving in embodied carbon.

Wilsons Underlays have been delivering high quality underlays and accessories with a friendly smile for almost a decade now, but they never stop innovating and finding new ways to tread lightly on the environment. Their upgraded GrandeWaltz underlay is a prime example, leading the way in product innovation. 


It is now made using a recycled-based paper backing which uses up to 80% recycled materials and 100% recycled foam.


Unlike conventional underlays with bright white appearances achieved through a process called ‘delignification bleaching’, which uses oxides or bleaching agents, GrandeWaltz does not involve any bleaching, which cuts down on the carbon footprint even further. 


That’s why GrandeWaltz now has such a natural finish that’s more
eco-friendly than ever, with the same luxurious results and backed by
the rigorous testing and British Standards (BS EN 14499) including International Standards (ISO) that show how excellently they perform. With low VOCs and A+ Air Quality rating, GrandeWaltz reaches a
new high.

  FOR MORE INFORMATION

Adore Floors • +353 1 4509802 • www.adorefloors.eu  

Altro • 01462 480480 • www.altro.co.uk

Anglo • 01706 853513 • www.anglorecycling.com

Ball & Young • 01773 744 121 • www.forbo-flooring.co.uk/topology 

Beauflor • T +32 (0)56 67 66 11 • info@beauflor.com

Condor • +31 38 477 8911 • www.condor-group.eu

Cormar • 01204 881234 • www.cormarcarpets.co.uk

fibre • 01548 436 401 • www.fibreflooring.com

FORBO • T 0161 355 7618 • recofloor@axionconsulting.co.uk

Karndean • 01386 820100 • www.karndean.com

Kenburn • 01727 844988 • www.kenburn.co.uk

LDP • www.louisdepoortere.com • info@depoorterelouis.com 

Recofloor • 0161 355 7618 • recofloor@axionconsulting.co.uk

Select First • 01892 459331 • www.selectfirst.com

Wilsons • 01924 451138 • www.wilsons-underlay.co.uk


SEARCH OUR NEWS SERVICE
FEATURED ARTICLES
March 31, 2025
Following its 2024 launch, the INDX National Flooring Show returns to Cranmore Park on 13-14 May 2025, with a commercially crafted showcase designed to fuel visitors’ business growth.
March 31, 2025
In the constantly changing world of wholesale and retail flooring, staying ahead requires embracing digital tools that streamline operations, reduce costs and improve customer service. By developing industry-specific software that address the unique challenges faced by flooring businesses, klipboard is enabling the flooring supplies industry to improve their operations through technology.
March 28, 2025
First impressions count, so in addition to choosing a durable and practical floor for halls and stairs, this connective space needs to be welcoming and ideally have a wow factor.
March 4, 2025
The LVT market continues to grow, and product offers become hard to differentiate between, that’s why Inspiration by Tarkett is fast becoming a popular option for retailers and consumers alike.
March 4, 2025
The Cavalier in-store sales kit is well-known throughout the trade for its striking appearance, clean, crisp lines in a stunning white powder coat finish, which as well as making samples stand out against it, disguises its robust steel construction. Designed by Cavalier, the products are all custom-built within walking distance from its Blackburn premises.
March 3, 2025
When it comes to supporting retailers in showcasing high-quality flooring products, Furlong Flooring leads the way with innovative and eye-catching Point of Sale (POS) materials. With decades of experience in the flooring industry, Furlong understands that first impressions count. That’s why its POS solutions are designed to make their extensive range of products not only easy to navigate but also impossible to ignore.
March 3, 2025
Tredaire’s latest in-store experience has touched down at Toons Furnishers, Derbyshire. Featuring striking sample displays, eye-catching banners, floor mats, window stickers, and more! The Tredaire-naut POS is transforming retail spaces and enhancing the customer experience.
March 3, 2025
Floorwise’s fantastic countertop display for its Max Reflections and Zenith profiles and floorwise underlays giving retailers the chance to maximise profitable up-sells.
Show More
BUSINESS NEWS
April 1, 2025
The British Furniture Confederation (BFC), the public affairs umbrella body of furniture and beds, furnishings and flooring sector trade associations, has unveiled its new Plan for Growth. The document is said to support BFC’s advocacy across four key pillars: skills and education; trade and exports; standards and regulations; and the environment and circular economy. It has been developed over the past few months, the organisation says, evolving from a combination of position papers written by the associations’ executives and a comprehensive survey of their collective members.
April 1, 2025
Consumer card spending grew 1.0% year-on-year in February – lower than January’s 1.9% increase and less than the latest CPIH inflation rate of 3.9%, according to recent figures reported by Barclays. In anticipation of higher bills, consumers are said to be cutting back on essential outgoings, but still prioritising discretionary purchases, contributing to an uptick in optimism in the health of personal and household finances.
March 30, 2025
Kellars, which describes itself as the largest independent flooring wholesaler in the UK, saw another year of “substantial growth” to July 2024, according to its strategic report for the period. With six depots across the UK and a team of more than 100, the company has reportedly grown at a “rapid rate,” with the year leading up to July 2024 seeing a dramatic rise.
March 28, 2025
Victoria PLC, an international designer, manufacturer and distributor of flooring, today announces the planned appointment of Alec Pratt to the Group board as Chief Financial Officer Designate, who will replace Brian Morgan after three years’ service as Victoria’s Chief Financial Officer in June.
March 26, 2025
Based on data from the Office of National Statistics (ONS), carpets and other floorcoverings saw inflation of 0.6% in January, though this is set against a 2.5% fall last month. In January of last year the same category saw a 0.5% decline.
March 24, 2025
GfK’s long-running Consumer Confidence Index increased by two points to -20 in February. All measures were up in comparison to last month’s announcement.
March 19, 2025
Mohawk Industries has announced fourth quarter 2024 net earnings of $93m (£71.8m), with adjusted net earnings at $123m (£95m). Net sales for the fourth quarter of 2024 were $2.6bn (£2bn), an increase of 1.0% as reported and a decrease of 1.0% on an adjusted basis versus the prior year.
March 3, 2025
Likewise Group, a UK flooring distributor, has announced the completion of its purchase of a freehold Logistics Centre in Ivybridge near Plymouth.
March 3, 2025
VAT and PAYE records from HM Revenue and Customs, compiled by The Furnishing Report, have revealed the number of flooring retailers with sales over £1m reached a record high in 2024.
February 26, 2025
GfK’s long-running Consumer Confidence Index decreased by five points to -22 in January. According to the organisation, all measures were down in comparison to last month’s announcement.
Show More
READ IT ALL ONLINE

April 1, 2025
Lifestyle Floors, a leading brand of carpet, laminate, vinyl and LVT flooring, announces its relaunch to independent retailers, that will be rolled out across the UK from April 2025.
April 1, 2025
Kerridge Commercial Systems (KCS), a leading global provider of business software solutions, has announced its strategic rebrand to Klipboard.
March 31, 2025
Now available at floorwise distributors across the UK, Ireland and Europe, floorwise F586 – The Perfect Fix - is a new cartridge adhesive that’s a versatile solution for a wide range of applications.
March 31, 2025
With 57 designs to choose from and wonderful comfort with every footstep, customers will be feeling delight with the latest cushion vinyl collection from Beauflor. Ideal for homes and private areas within social housing, Feelings brings an affordable and stylish floor that has all the benefits of warmth, comfort and practicality.
March 30, 2025
Studio Casa is a cushion vinyl floor for homes serious about unique contemporary style.
March 29, 2025
Coretec celebrates its 10th anniversary in Europe this year. To celebrate this Coretec have launched a new premium look and designed a completely new display and presentation concept.
Show More
Share by: